http://www.prsa.org The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 110 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 304 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina. Thu, 29 Jul 2010 00:32:00 EST en-us Copyright 2010 Public Relations Society of America http://www.prsa.org/bin/q/h/logo_top.gif http://www.prsa.org logo 226 72 http://prsay.prsa.org/index.php/2010/07/22/the-shrinking-newsroom-frustration-or-opportunity/ Like many in our profession, I remember my early days in public relations fondly. I was a wide-eyed, high school sophomore when I first started working with the sports information staff in the athletic department at the University of Mississippi (Ole Miss to anyone from the South). At home football games each fall, the press box at Hemingway Stadium was packed with sportswriters and columnists representing many of the major newspapers in the South – The (Memphis) Commercial Appeal, The Jackson Clarion-Ledger, The Atlanta Journal-Constitution to name a few. Those writers were rock stars in my eyes and handing play-by-play sheets and halftime statistics to such legends as Furman Bisher and Hubert Mizell was truly a thrill. cecilia.hughes@prsa.org(Cecilia Hughes) Thu, 22 Jul 2010 00:00:00 EST http://prsay.prsa.org/index.php/2010/07/22/the-shrinking-newsroom-frustration-or-opportunity/ http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=3082 The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession. cecilia.hughes@prsa.org(Cecilia Hughes) Fri, 11 Jun 2010 00:00:00 EST http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=3082 http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=3081 The PRSA 2010 Silver Anvil Awards podcast series features finalists from this year's program. The Silver Anvil Award recognizes complete public relations programs incorporating measurable and sound research, planning, execution and evaluation. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the highest standards of performance in the profession. cecilia.hughes@prsa.org(Cecilia Hughes) Fri, 11 Jun 2010 00:00:00 EST http://podcast.prsa.org/pr/prsa/blog-post.aspx?id=3081 http://prsay.prsa.org/index.php/2010/06/10/a-glimpse-into-the-dark-side/ In an article headlined “Rival Chains Secretly Fund Opposition to Wal-Mart” (June7), Ann Zimmerman reports that Saint Consulting Group is using a variety of tactics that most PRSA members would find reprehensible. Many are in clear conflict with the PRSA Code of Ethics – with no gray areas. joseph.derupo@prsa.org(Joseph DeRupo) Thu, 10 Jun 2010 00:00:00 EST http://prsay.prsa.org/index.php/2010/06/10/a-glimpse-into-the-dark-side/ http://media.prsa.org/article_display.cfm?article_id=1669 Military transparency – an oxymoron to some – has earned the U.S. Air Force Office of Public Affairs the public relations industry’s highest award for excellence. The Public Relations Society of America (PRSA) presented the Air Force with its “Best of Silver Anvil Award” for its program to facilitate media coverage of flag-draped coffins bearing the remains of U.S. service personnel arriving at Dover Air Force Base. More than 20 members of the Air Force, including the Honorable Erin C. Conaton, undersecretary of the Air Force, were on hand to accept the award at PRSA’s Silver Anvil Awards ceremony, held Thursday evening at the Equitable Tower in New York. cecilia.hughes@prsa.org(Cecilia Hughes) Fri, 04 Jun 2010 00:00:00 EST http://media.prsa.org/article_display.cfm?article_id=1669 http://media.prsa.org/article_display.cfm?article_id=1657 A new credentialing effort providing public affairs and communication certification for military, contractor and Department of Defense public communication professionals begins May 26, 2010. The program is a joint effort between the Universal Accreditation Board (UAB), the U.S. Joint Forces Command’s Joint Public Affairs Support Element (JPASE) and the Public Relations Society of America (PRSA). cecilia.hughes@prsa.org(Cecilia Hughes) Wed, 26 May 2010 00:00:00 EST http://media.prsa.org/article_display.cfm?article_id=1657 http://media.prsa.org/article_display.cfm?article_id=1654 A team of University of Georgia students took first prize in the Public Relations Student Society of America’s (PRSSA) 2010 Bateman Case Study Competition. Conducted annually, the Bateman Competition judges teams of college students on their ability to develop and present a comprehensive public relations campaign. cecilia.hughes@prsa.org(Cecilia Hughes) Fri, 21 May 2010 00:00:00 EST http://media.prsa.org/article_display.cfm?article_id=1654 http://media.prsa.org/article_display.cfm?article_id=1653 A first study of how public relations students are being educated around the world has found “striking commonalities, with public relations being taught across borders as a strategic management function designed to build relationships between organizations and publics,” according to Elizabeth L. Toth, Ph. D., APR, professor and chair of the Department of Communication at the University of Maryland and the study’s principal investigator. cecilia.hughes@prsa.org(Cecilia Hughes) Thu, 20 May 2010 00:00:00 EST http://media.prsa.org/article_display.cfm?article_id=1653 http://prsay.prsa.org/index.php/2010/05/19/what-i-learned-as-prsa-chair/ Last year, I had the privilege of serving as PRSA Chair. I was the first, second-generation public relations counselor to serve as Chair and, from what I’ve been told, the youngest, as well. My tenure – like those of most leaders – was filled with challenges and opportunities that required a great deal of my time and attention. Still, chairing the Society was one of the greatest personal and professional experiences of my life; I’m a stronger leader, manager, communicator, counselor and person for it. (Michael G. Cherenson) Thu, 20 May 2010 00:00:00 EST http://prsay.prsa.org/index.php/2010/05/19/what-i-learned-as-prsa-chair/ http://media.prsa.org/article_display.cfm?article_id=1652 The Public Relations Society of America (PRSA) Travel & Tourism Section unveiled the roster of industry thought leaders and presentations to be featured at the annual PRSA Travel & Tourism Conference, May 25-28, 2010, in Aspen, Colo. The 13-member Travel & Tourism Section Executive Committee, representing destinations, hospitality organizations, food and beverage companies, as well as independent public relations practitioners, has created an ambitious agenda of presenters, case studies and media panels. diane.gomez@prsa.org(Diane Gomez) Wed, 19 May 2010 00:00:00 EST http://media.prsa.org/article_display.cfm?article_id=1652 http://media.prsa.org/article_display.cfm?article_id=1650 Taking its cue from some of the major trends shaping the practice of public relations today, the Public Relations Society of America (PRSA) has engaged influential thought leaders in the fields of social technology, online behavior and crisis communications to deliver keynote addresses at the PRSA 2010 International Conference, Oct. 16–19, in Washington, D.C. diane.gomez@prsa.org(Diane Gomez) Tue, 18 May 2010 00:00:00 EST http://media.prsa.org/article_display.cfm?article_id=1650 http://prsay.prsa.org/index.php/2010/05/14/a-postcard-from-the-hispanic-public-relations-and-social-media-conference/ A Postcard from the Hispanic Public Relations and Social Media Conference diane.gomez@prsa.org(Diane Gomez) Fri, 14 May 2010 00:00:00 EST http://prsay.prsa.org/index.php/2010/05/14/a-postcard-from-the-hispanic-public-relations-and-social-media-conference/ http://prsay.prsa.org/index.php/2010/05/10/to-remove-or-not-to-remove-the-apr-requirement-for-board-service/ To Remove – or Not To Remove – the APR Requirement for Board Service diane.gomez@prsa.org(Diane Gomez) Mon, 10 May 2010 00:00:00 EST http://prsay.prsa.org/index.php/2010/05/10/to-remove-or-not-to-remove-the-apr-requirement-for-board-service/ http://prsay.prsa.org/index.php/2010/05/05/dos-for-helping-a-pr-job-search-paying-it-backpaying-it-forward/ PRSA Board Secretary Gerard Corbett, APR, Fellow PRSA, advises fellow professionals to "pay it back" and "pay it forward," offering tips for responding to requests for guidance from job-seeking professionals. joseph.derupo@prsa.org(Joseph DeRupo) Thu, 06 May 2010 00:00:00 EST http://prsay.prsa.org/index.php/2010/05/05/dos-for-helping-a-pr-job-search-paying-it-backpaying-it-forward/ http://prsay.prsa.org/index.php/2010/04/23/a-period-means-youre-angry-and-other-lessons-learned/ PRSA National Board Member Kathy Nelson Barbour, APR, says it's important for public relations professionals not only to engage on social media, but also to build and cultivate relationships based on mutual understanding and shared frames of reference. joseph.derupo@prsa.org(Joseph DeRupo) Fri, 23 Apr 2010 00:00:00 EST http://prsay.prsa.org/index.php/2010/04/23/a-period-means-youre-angry-and-other-lessons-learned/