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<title>PRSA News</title>
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<description>PRSA is the largest professional organization serving the U.S. public relations community. With a mission to &#8220;advance the profession and the professional,&#8221; PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.</description>
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<copyright>Copyright 2012 Public Relations Society of America</copyright>
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<title>BLOG: Komen’s Faulty PR Strategy</title>
<link>http://prsay.prsa.org/index.php/2012/02/03/komen-public-relations-strategy-draws-backlash/</link>
<description>Komen</description>
<author>(Keith Trivitt)</author>
<pubDate>Fri, 03 Feb 2012 00:00:00 EST</pubDate>
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<item>	
<title>Op-Ed: Making The Case For PR Pros Editing Wikipedia (&lt;i>Techdirt&lt;/i>)</title>
<link>http://www.techdirt.com/articles/20120124/12113517528/making-case-pr-pros-editing-wikipedia.shtml?threaded=true#c543</link>
<description>Wikipedia</description>
<author>(Keith Trivitt)</author>
<pubDate>Fri, 03 Feb 2012 00:00:00 EST</pubDate>
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<item>	
<title>Op-Ed (&lt;i>Techdirt&lt;/i>): Making The Case For PR Pros Editing Wikipedia</title>
<link>http://www.techdirt.com/articles/20120124/12113517528/making-case-pr-pros-editing-wikipedia.shtml</link>
<description>Wikipedia</description>
<author>(Keith Trivitt)</author>
<pubDate>Fri, 03 Feb 2012 00:00:00 EST</pubDate>
<guid>http://www.techdirt.com/articles/20120124/12113517528/making-case-pr-pros-editing-wikipedia.shtml</guid>
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<item>	
<title>Principled Leadership: A Motivator for Success</title>
<link>http://prsay.prsa.org/index.php/2012/02/01/prsa-black-history-month-principled-leadership-a-motivator-for-success/</link>
<description>Black History Month 2012</description>
<author>(Keith Trivitt)</author>
<pubDate>Wed, 01 Feb 2012 00:00:00 EST</pubDate>
<guid>http://prsay.prsa.org/index.php/2012/02/01/prsa-black-history-month-principled-leadership-a-motivator-for-success/</guid>
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<item>	
<title>PRSA Makes the Case for PR Pros Editing Wikipedia Pages in &lt;i>PRWeek&lt;/i> UK</title>
<link>http://media.prsa.org/article_display.cfm?article_id=2466</link>
<description>Wikipedia</description>
<author>(Keith Trivitt)</author>
<pubDate>Wed, 01 Feb 2012 00:00:00 EST</pubDate>
<guid>http://media.prsa.org/article_display.cfm?article_id=2466</guid>
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<item>	
<title>How #PRDefined is Building the Business Value of PR</title>
<link>http://prsay.prsa.org/index.php/2012/01/30/public-relations-defined-initiative-and-the-value-of-pr/</link>
<description>#PRDefined</description>
<author>(Keith Trivitt)</author>
<pubDate>Mon, 30 Jan 2012 00:00:00 EST</pubDate>
<guid>http://prsay.prsa.org/index.php/2012/01/30/public-relations-defined-initiative-and-the-value-of-pr/</guid>
</item>
<item>	
<title>Build Corporate Trust by Trusting the Internet</title>
<link>http://prsay.prsa.org/index.php/2012/01/26/how-to-build-strong-corporate-trust/</link>
<description>trust</description>
<author>(Keith Trivitt)</author>
<pubDate>Thu, 26 Jan 2012 00:00:00 EST</pubDate>
<guid>http://prsay.prsa.org/index.php/2012/01/26/how-to-build-strong-corporate-trust/</guid>
</item>
<item>	
<title>#PRin2012: Talent Acquisition Goes Social</title>
<link>http://prsay.prsa.org/index.php/2012/01/25/2012-pr-industry-predictions-talent-acquisition-goes-social/</link>
<description>#PRin2012</description>
<author>(Keith Trivitt)</author>
<pubDate>Wed, 25 Jan 2012 00:00:00 EST</pubDate>
<guid>http://prsay.prsa.org/index.php/2012/01/25/2012-pr-industry-predictions-talent-acquisition-goes-social/</guid>
</item>
<item>	
<title>PRSA: PR Definition Should Be ‘Simple and Understandable By Non-PR Pros’ — &lt;i>PRNewser&lt;/i></title>
<link>http://www.mediabistro.com/prnewser/prsas-corbett-pr-definition-should-be-simple-and-understandable-by-non-pr-pros_b33048</link>
<description>#PRDefined</description>
<author>(Keith Trivitt)</author>
<pubDate>Wed, 25 Jan 2012 00:00:00 EST</pubDate>
<guid>http://www.mediabistro.com/prnewser/prsas-corbett-pr-definition-should-be-simple-and-understandable-by-non-pr-pros_b33048</guid>
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<item>	
<title>Friday Five: #SOPA and The New Tech PR Paradigm</title>
<link>http://prsay.prsa.org/index.php/2012/01/20/friday-five-sopa-and-the-new-tech-pr-paradigm/</link>
<description>Friday Five</description>
<author>(Keith Trivitt)</author>
<pubDate>Mon, 23 Jan 2012 00:00:00 EST</pubDate>
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</item>
<item>	
<title>PRSA Voices Opposition for SOPA and PIPA Antipiracy Bills in &lt;i>NYT&lt;/i> &amp; &lt;i>NYDN&lt;/i> Commentary</title>
<link>http://media.prsa.org/article_display.cfm?article_id=2446</link>
<description>SOPA, PIPA, statement, advocacy</description>
<author>(Keith Trivitt)</author>
<pubDate>Mon, 23 Jan 2012 00:00:00 EST</pubDate>
<guid>http://media.prsa.org/article_display.cfm?article_id=2446</guid>
</item>
<item>	
<title>#PRin2012: Solo PR Pros — The Profession’s Secret Weapon</title>
<link>http://prsay.prsa.org/index.php/2012/01/23/2012-pr-industry-predictions-solo-practitioners-on-the-rise/</link>
<description>#PRin2012</description>
<author>(Keith Trivitt)</author>
<pubDate>Mon, 23 Jan 2012 00:00:00 EST</pubDate>
<guid>http://prsay.prsa.org/index.php/2012/01/23/2012-pr-industry-predictions-solo-practitioners-on-the-rise/</guid>
</item>
<item>	
<title>SOPA and PIPA: Separating the Real from the Rhetoric</title>
<link>http://prsay.prsa.org/index.php/2012/01/18/sopa-and-pipa-separating-the-real-from-the-rhetoric/</link>
<description>Advocacy, copyright, intellectual property, online piracy, PIPA, Protect IP Act, SOPA, Stop Online Piracy Act</description>
<author>(Keith Trivitt)</author>
<pubDate>Thu, 19 Jan 2012 00:00:00 EST</pubDate>
<guid>http://prsay.prsa.org/index.php/2012/01/18/sopa-and-pipa-separating-the-real-from-the-rhetoric/</guid>
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<item>	
<title>Statement: PRSA Opposes SOPA and PIPA Bills</title>
<link>http://media.prsa.org/article_display.cfm?article_id=2441</link>
<description>SOPA, PIPA, statement, advocacy</description>
<author>(Keith Trivitt)</author>
<pubDate>Thu, 19 Jan 2012 00:00:00 EST</pubDate>
<guid>http://media.prsa.org/article_display.cfm?article_id=2441</guid>
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<item>	
<title>Interview: Mark Cuban on PR’s Value for Startups</title>
<link>http://prsay.prsa.org/index.php/2012/01/17/the-prsa-interview-mark-cuban-on-public-relations-value-for-startups/</link>
<description>Mark Cuban, The PRSA Interview, value of PR</description>
<author>(Keith Trivitt)</author>
<pubDate>Tue, 17 Jan 2012 00:00:00 EST</pubDate>
<guid>http://prsay.prsa.org/index.php/2012/01/17/the-prsa-interview-mark-cuban-on-public-relations-value-for-startups/</guid>
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