Ideas in Ink: Where Great Speeches Begin

July 8, 10 and 15, 2025, from 3-5 p.m. EDT

Behind every powerful speech is a writer who knows how to turn ideas into impact — and ink into influence. “Ideas in Ink” is a beginner-friendly course designed to help you develop a speech, taking you and your principal from the initial event invitation all the way through to the final rehearsal. 

In this interactive, three-part program, we’ll explore the essential elements of effective speech writing, including:

  • The Greek Stuff – Discover Aristotle’s timeless principles that still shape persuasive communication today.
  • Beginnings and Endings – Learn how to capture attention from the start and leave them with a key message they will remember.
  • Structure – How to organize all your research into a framework that’s designed to persuade.
  • Storytelling – Create meaningful connections with your audience, even if everyone’s wearing business suits. 
  • Bringing Data to Life – How to make numbers compelling and memorable. 

Who Is This For:
An introductory program for aspiring speechwriters and storytellers.


Presenters

Accreditation Information

Participants with the APR credential earn 1.5 CEUs for this workshop.

Pricing

BY 6/17 REGULAR RATE
PRSA MEMBER
$595.00
$745.00
NONMEMBER
$795.00
$945.00

Categories:

Career: Early, Career: Mid-Level, Course/Workshop, Format: Live Online, Writing