PRSSA Leadership Assembly 2021. Embrace. Empower. Explore.
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Leadership Assembly

Leadership Assembly is a unique opportunity for PRSSA members to expand their leadership skills and help shape the future. This event will take place virtually on April 22 and 23. Registration is still open. We hope you will consider registering and encourage future leaders in your Chapter to register.

Sponsored by:



Who should register?

Each Chapter has the privilege of sending up to three official representatives to represent their Chapter at the Assembly: A Chapter Delegate, an incoming Chapter president or leader and an incoming Nationally Affiliated Student-run Firm director (if applicable).

In addition, other Chapter members (or affiliates) who are interested in the leadership training, case study competition and networking opportunities may register for the Assembly. These general members must pay a registration fee and are not eligible for financial assistance through PRSSA National.

What does Assembly involve?

 All registrants may access the leadership training sessions, Assembly meetings and networking events.

  • Assembly leadership sessions are interactive workshops that aim to enhance participants’ leadership skills and increase awareness of PRSSA’s national programs. The sessions provide local- and national-level leadership training, strengthen your Chapter’s relationship with the National Committee and prepare members to successfully transition to PRSA upon graduation.
  • The annual Day-of Competition provides registrants the opportunity to create a “real-world” public relations campaign for a major client on deadline.

One representative from each Chapter will virtually vote to elect the 2022–2023 National Committee after the Assembly. Specific instructions on how to vote will be emailed to Chapter president on Thursday, April 14. All votes will need to be submitted by 5 p.m. ET Monday, April 25.

2022 Assembly Tentative Agenda


Friday, April 22
12–12:15 p.m.Welcome Remarks & State of the Society Address
Rachel Meltzer, PRSSA National President & Carolyn Lok, PRSSA Immediate Past President, Felicia Blow, Ph.D., APR, PRSA 2022 Chair
12:20–1:15 p.m.Keynote Address
David Grossman, ABC, APR, Fellow PRSA
Sponsored by
Grossman Group
1:20–2:20 p.mChapter Discussion by Chapter size
(Small, Mid-size, Large) 
These will occur concurrently
2:20–2:50 p.mBreak
2:50–3:35 p.m.

Session I

Making Moves as a Young Professional
Michelle Sing

3:40–4:25 p.m.Session II
Some Things Never Change: Linking Leadership to Your Chapter and Beyond
This could help detail how the leadership lessons you learn in PRSSA leadership can convert into future career paths and highlight the benefits of having a PRSSA leadership experience!
Heide Harrell, APR


All times are Eastern Standard

Running for the National Committee

Prior to Leadership Assembly, members may run for positions on the National Committee. Candidates must be a PRSSA member in good standing. Anyone considering a National office should learn more by reviewing the job descriptions, contacting current National Committee members and reading the PRSSA Situation Analysis, which provides an overview of the Society’s history, projects and timelines. The 2022 Situation Analysis will be posted on the PRSSA website in February. The Candidate Nomination Form and other election guidelines are available online at Run For National Office.