Bateman Case Study Competition
Enhance Your Education
The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.
2022 Competition
PRSSA has partnered with the Lymphoma Research Foundation for the 2022 Bateman Competition. The Lymphoma Research Foundation is the nation’s largest nonprofit devoted exclusively to funding innovative lymphoma research and serving the lymphoma community through education programs, outreach initiatives, and patient services.
Currently, more than one million people in the United States are living with, or in remission from, a form of lymphoma— the most common type of blood cancer. More than 111,000 people in the United States are diagnosed with the disease each year. The competition will challenge student teams to research, plan, implement and evaluate a public relations campaign centered on raising awareness around the resources currently available to those touched by the disease, including patients, survivors, caregivers and loved ones. More specifically, students will be tasked with educating adolescents and young adults (AYA), while revamping the foundation’s campaign efforts toward eradicating lymphoma.
View the complete press release here.
Competition Materials
- Intent-to-Enter Form (Deadline: Nov. 16)
- Project Brief
- Client Materials
- Client Presentation (Held Dec. 20)
2021 Competition
- Client Announcement
- Timeline
- Rules And Guidelines
- Project Brief
- PRSA Civility Task Force White Paper
- Client Presentation Recording
- Sponsor Presentation Recording
- Intent To Enter Form: Deadline Extended Until Wednesday, Nov. 4
2021 Competition Judging Results
PRSSA Headquarters received 54 entries for the PRSSA 2021 Bateman Case Study Competition. Of these submissions, eight entries received honorable mention and three presented their campaigns to a panel of judges on May 13. The results are below:
Winners
- First Place: California State University, Long Beach (summary)
- Second Place: University of Nebraska – Lincoln
- Third Place: Loyola University New Orleans
Honorable Mentions
- California State University, Fullerton
- Kent State University – Bateman Blue
- Otterbein University
- University of Central Oklahoma – Bronco Blue
- University of Georgia
- University of Nebraska at Omaha
- University of South Carolina
- Washington State University – PRogressf
PRSA/PRSSA would like to thank the judges of the Competition for their time and expertise.
Judges
- Shanita Baraka Akintonde, MBA, M.Ed., DTM
- Jill Alexander, APR, Fellow PRSA
- Sydney Ayers, APR, Fellow PRSA
- Mary Deming Barber, APR, Fellow PRSA
- Annabel Beyra, APR
- David W. Brown
- Gerard F. Corbett, APR, Fellow PRSA
- Amy T. Coward, APR, Fellow PRSA
- Connie Crowther
- Ron Culp, Fellow PRSA
- Anthony W. D’Angelo, APR, Fellow PRSA
- Debbie Davis, APR, Fellow PRSA
- Dawn M. Doty, APR
- Jane Dvorak, APR, Fellow PRSA
- Lisa Ermak Nguyen
- Henry Feintuch
- Patrick Ford
- Lois Foreman-Wernet, APR
- Tom Gable, APR, Fellow PRSA
- Karen Garnik, APR
- Lea-Ann O’Hare Germinder, APR, Fellow PRSA
- Jon Goldberg
- Hatti L. Hamlin, APR, Fellow PRSA
- Stephen D. Iseman, Ph.D., APR, Fellow PRSA
- Gina Pesko Laughlin
- Heather Radi-Bermudez, APR
- Wilma Ruth King
- Roland King, APR, Fellow PRSA
- Jennifer L. Kramer, APR
- Darius T. Lane
- Lauren Lawson-Zilai
- Kim Marks Malone, APR, Fellow PRSA
- Mickey G. Nall, APR, Fellow PRSA
- Alison Novak, Ph.D.
- Danielle Paleafico
- Scott Pansky
- Judith T. Phair, APR, Fellow PRSA
- Brian Price
- Cheryl Procter-Rogers, APR, Fellow PRSA
- Gemma Puglisi
- Gail E. Rymer, APR, Fellow PRSA
- Gary Saffitz
- James M. Shackelford, APR
- Emmanuel Tchividjian
- Scott Thornburg, APR
- Faith Ureel
- Jody Weiss Venturoni
2020 Competition
For the 2020 Bateman Competition, PRSSA partnered with the U.S. Census Bureau, the federal government’s largest statistical agency. The Census Bureau tracks statistical information about the nation’s population and economy.
Participants in the Competition were challenged to develop and implement a comprehensive communications campaign that complements the current communications goals of the 2020 Census and the Integrated Communications Plan.
- Project Brief
- 2020 Bateman Timeline
- Rules and Guidelines
- Intent To Enter Form
- Additional Census Materials
- 2020 Census Student Journalist Toolkit
- Half page Handout for College Students (Option 1)
- Half page Handout for College Students (Option 2)
- Handout for College Students
- Fact Sheet for Renters
- Brochure About Residence Criteria
- Handout for College Students
- America Counts Story: College Students Count in 2020 Census
- PRSSA Bateman Competition Client Presentation
- Nov. 14, 2 p.m. ET (Recording)
- The Census Bureau is hiring for temporary jobs across the country, students can apply online on the jobs page. Please note, you must disclose if you work for the Census Bureau in your entry.
2020 Judging Results
PRSSA Headquarters received 57 entries for the PRSSA 2020 Bateman Case Study Competition. Of these submissions, 14 entries received honorable mention and three presented their campaigns to a panel of judges on May 15. The results are below:
Winner
- First Place: DePaul University - The “A” Team (summary)
- Second Place: University of Florida (summary)
- Third Place: High Point University (summary)
Honorable Mentions
- Ashland University
- Belmont University
- DePaul University - A Sense of Us
- Eastern Illinois University - Eastern Elite
- Kent State - Bateman Gold
- Loyola University New Orleans
- Miami University
- Ohio University
- Syracuse University
- University of Nebraska - Lincoln
- University of Nevada Reno - Battle Born Bateman
- University of Oregon
- University of Wisconsin Oshkosh
- Washington State University
Thank you to all teams for participating. Although this is a Competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets were sent to all teams on Friday, May 8. If you have any questions, please contact Executive Director Jeneen Garcia at jeneen.garcia@prsa.org.
Judges
PRSA/PRSSA would like to thank the judges of the Competition for their time and expertise.
- Jill Alexander, APR, Fellow PRSA
- Arshia Anwer, Ph.D.
- Mary Deming Barber, APR, Fellow PRSA
- Rick Batyko, APR, Fellow PRSA
- Chris Bonelli
- David W. Brown
- Sandy Charet
- Debbie Davis, APR, Fellow PRSA
- Dawn M. Doty, APR
- Sarah Grace Dougherty
- Michael M. Durand
- Mark Dvorak, APR, Fellow PRSA
- Geri Evans, APR, Fellow PRSA
- Henry Feintuch
- Karen Garnik, APR
- Amiso George, APR, Fellow PRSA
- Hatti L. Hamlin, APR, Fellow PRSA
- Jewel Jordan
- Wilma Ruth King
- Sandra Knoesel, APR, Fellow PRSA
- Dean Kruckeberg, Ph.D., APR, Fellow PRSA
- Gina Pesko Laughlin
- Shani Lewis
- Chris Lukach, APR
- Mark McClennan, APR, Fellow PRSA
- Gary McCormick, APR, Fellow PRSA
- Terry Neal
- Alison Novak, Ph.D.
- Hugo Ottolenghi
- Danielle Paleafico
- Judy Parker, APR, Fellow PRSA
- Chad Perry, APR, Fellow PRSA
- Cheryl Procter-Rogers, APR, Fellow PRSA
- Burton Reist
- Laarni Rosca Dacanay
- James M. Shackelford, APR
- Jody Weiss Venturoni
- Larry Weiner, M.A., APR, Fellow PRSA
Past Competitions
Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.
