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Bateman Case Study Competition

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.


2022 Competition

PRSSA has partnered with the Lymphoma Research Foundation for the 2022 Bateman Competition. The Lymphoma Research Foundation is the nation’s largest nonprofit devoted exclusively to funding innovative lymphoma research and serving the lymphoma community through education programs, outreach initiatives, and patient services. 

Currently, more than one million people in the United States are living with, or in remission from, a form of lymphoma— the most common type of blood cancer. More than 111,000 people in the United States are diagnosed with the disease each year. The competition will challenge student teams to research, plan, implement and evaluate a public relations campaign centered on raising awareness around the resources currently available to those touched by the disease, including patients, survivors, caregivers and loved ones. More specifically, students will be tasked with educating adolescents and young adults (AYA), while revamping the foundation’s campaign efforts toward eradicating lymphoma.

 

View the complete press release here.

 

Competition Materials

 

    Judging Results

    PRSSA Headquarters received 51 entries for the PRSSA 2022 Bateman Case Study Competition. Of these submissions, eleven entries received honorable mention and three were chosen as finalists to present their campaigns to a panel of judges on May 12.

    Click here for the release, the results are below:

    Finalists

    • First Place — University of Nebraska-Lincoln
    • Second Place — University of Florida
    • Third Place — Brigham Young University-Provo Team

    Honorable Mentions

    • California State University, Long Beach
    • Central Michigan University
    • High Point University
    • Kent State University-Blue
    • Kent State University-Gold
    • Louisiana State University
    • Montclair State University
    • Temple University
    • University of Georgia
    • University of Oregon
    • West Texas A&M University

    Judges

    PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise:

    • Jill Alexander
    • Arshia Anwer, Ph.D.
    • Mary Deming Barber
    • Debra L. Bethard-Caplick, MBA, APR
    • Chris Bonelli
    • Joseph A. Brennan, Ph.D., APR, Fellow PRSA
    • Paige Butler
    • Ellen Crane, APR, Fellow PRSA
    • Debbie Davis, APR, Fellow PRSA
    • Dawn M. Doty, APR
    • Michael M. Durand
    • Jane Dvorak, APR, Fellow PRSA
    • Mark Dvorak, APR, Fellow PRSA
    • Henry Feintuch
    • Jonathon Fishman
    • Karen Garnik, APR
    • Hatti L. Hamlin, APR, Fellow PRSA
    • Stephen D. Iseman, Ph.D., APR, Fellow PRSA
    • Jennifer L. Kramer, APR
    • Dean Kruckeberg, APR, Fellow PRSA
    • Gina P. Laughlin
    • Chris Lukach
    • Kim Marks Malone, APR, Fellow PRSA
    • Karen Mess Frashier, APR, Fellow PRSA
    • Nichole Musumeci
    • Mickey G. Nall, APR, Fellow PRSA
    • Danielle Paleafico
    • Scott Pansky
    • Bob “Pritch” Pritchard, APR, Fellow PRSA
    • Cheryl Procter-Rogers, APR, Fellow PRSA
    • Gail E. Rymer, APR, Fellow PRSA
    • Scott Thornburg
    • Faith Ureel
    • Jody Weiss Venturoni
    • Barry Wanger, APR, Fellow PRSA
    • Larry Weiner, APR, Fellow PRSA
    • Ira W. Yellen, APR, Fellow PRSA
    About Bateman
    First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to résumé additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.
    Past Competitions

    Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.

    • 2021 PRSA Civility Task Force
    • 2020 U.S. Census Bureau
    • 2019 The PRSA Foundation
    • 2018 With Purpose
    • 2017 Campaign To Change Direction
    • 2016 Student Veterans of America (SVA)
    • 2015 Home Matters
    • 2014 Fiserv
    • 2013 Raising Awareness of the Consequences of Youth Bullying
    Sponsor Bateman

    Each year, more than 60 student teams at colleges and universities nationwide compete in the Bateman Case Study Competition. With guidance from advisers, each team researches, plans and executes a public relations campaign in its community for the client, which receives rights to the campaign ideas presented.

    Benefits

    As the Bateman Competition client and sponsor, you provide an outstanding educational experience for students — but good will certainly isn’t the only benefit of the sponsorship.

    • Local Touch; National Reach. As the competition sponsor, your cause is advocated in various locations nationwide through campaigns tailored to fit each community’s unique demographics and values. You also receive the research findings that support these campaigns.
    • Social Media Immersion. Students, immersed in new technology, are able to confidently apply social media strategies to support your cause.
    • Creativity of Youth. The effective creativity of the student campaigns have been a highlight of the competition every year. As a sponsor, you receive a copy of every entry and rights to use in part or entirety all ideas submitted.
    • Insight of Experience. Each student team has at least one Professional and one Faculty Adviser, who help ground each campaign in the principles of strategic public relations.
    • Nationwide Media Coverage. As the Bateman competition sponsor, you have multiple public relations teams pitching targeted stories about your cause to their local media.

    Become a Sponsor

    The first step to sponsoring the Bateman Case Study Competition is to contact Jeneen Garcia at jeneen.garcia@prsa.org to discuss the program.

    Sponsors are then asked to complete the sponsor RFP form (Word or PDF), which is reviewed for approval by PRSSA Headquarters.