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2017 Bateman Case Study Competition

2017 Campaign

PRSSA challenged participants of the Bateman Case Study Competition to develop a campaign on behalf of the Campaign to Change Direction, to change the culture of mental health in America. This Competition is sponsored by The Plank Center for Leadership in Public Relations and Edelman.

The goal of the 2017 Bateman Competition was to change the way we think and talk about mental health. Participating teams achieved this goal, in part, through education on the Five Signs of mental suffering, which are change in personality, agitation, withdrawal, decline in personal care and hopelessness.

Judging Results

PRSSA Headquarters received 67 entries for the PRSSA 2017 Bateman Case Study Competition. Of these submissions, 15 entries received honorable mention and three were chosen as finalists and presented their campaigns to a panel of judges on Wednesday, May 10, in Chicago. The results are below:

Winner News Release

Winners

First Place: University of North Carolina - Chapel Hill (campaign summary PDF)
Second Place: University of Alabama
Third Place: University of Nebraska - Lincoln

Honorable Mentions

Thank you to all teams for participating. Although this is a competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets will be mailed to all teams by Wednesday, April 26. If you have any questions, please contact Executive Director, Jeneen Garcia at 212-460-1466.

Brigham Young University, Provo - Team One
Brigham Young University, Provo - Team Two
DePaul University - Team One
DePaul University - Team Two
High Point University
James Madison University – Blue Ridge
Kent State University – Blue Team
Kent State University – Gold Team
Lee University
Loyola University New Orleans
Quinnipiac University
St. John Fisher College
University of Georgia
University of Nevada, Reno
University of South Carolina

Judges

PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise.