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2017 Bateman Case Study Competition

2017 Campaign

PRSSA challenged participants of the Bateman Case Study Competition to develop a campaign on behalf of the Campaign to Change Direction, to change the culture of mental health in America. This Competition is sponsored by The Plank Center for Leadership in Public Relations and Edelman.

The goal of the 2017 Bateman Competition was to change the way we think and talk about mental health. Participating teams achieved this goal, in part, through education on the Five Signs of mental suffering, which are change in personality, agitation, withdrawal, decline in personal care and hopelessness.

Judging Results

PRSSA Headquarters received 67 entries for the PRSSA 2017 Bateman Case Study Competition. Of these submissions, 15 entries received honorable mention and three were chosen as finalists and presented their campaigns to a panel of judges on Wednesday, May 10, in Chicago. The results are below:

Winner News Release


  • First Place: University of North Carolina - Chapel Hill (campaign summary PDF)
  • Second Place: University of Alabama
  • Third Place: University of Nebraska - Lincoln

Honorable Mentions

Thank you to all teams for participating. Although this is a competition, the main purpose is to provide a learning opportunity. PRSSA Headquarters hopes all teams gained valuable experience from their hard work. Score sheets will be mailed to all teams by Wednesday, April 26. If you have any questions, please contact Executive Director, Jeneen Garcia at 212-460-1466.

  • Brigham Young University, Provo - Team One
  • Brigham Young University, Provo - Team Two
  • DePaul University - Team One
  • DePaul University - Team Two
  • High Point University
  • James Madison University – Blue Ridge
  • Kent State University – Blue Team
  • Kent State University – Gold Team
  • Lee University
  • Loyola University New Orleans
  • Quinnipiac University
  • St. John Fisher College
  • University of Georgia
  • University of Nevada, Reno
  • University of South Carolina


PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise.

  • Arshia Anwer, Ph.D.
  • Walter R. Bateman II, CPCU, ARM
  • Beverly Braga
  • David W. Brown
  • Ally Bunin
  • Emily Delaney
  • Michael M. Durand
  • Natan Edelsburg
  • Henry Feintuch
  • Danielle Filippone
  • Julie B. Fix, APR, Fellow PRSA
  • Lee-Ann Germinder
  • David Graubard
  • Heather Harder
  • Kari Hudnell
  • Zack Jaramillo
  • Gina Pesko Laughlin
  • Kristin Lee
  • Christopher Lukach, APR
  • Jacquie McMahon
  • Drew Mitchell
  • Joseph D. Ogden
  • Francis Onofrio, APR, Fellow PRSA
  • Hanna Porterfield
  • Emmanuel Tehividjian
  • Janet Vasquez
  • Roz Whitaker-Heck
  • Jeremy Woolf

Competition Materials