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2025 Bateman Case Study Competition

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

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First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to résumé additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.

2025 Competition

This year, students are challenged to develop a campaign on behalf of EveryLibrary and the EveryLibrary Institute. EveryLibrary is the only national 504(c)4 political action committee for libraries. Their mission is to support public libraries on Election Days, stabilize school library budgets, guard against book bans, and engage with state legislatures alongside partner organizations. This year's Competition will focus on positioning EveryLibrary as the leading national organization for library activists, donors, and users. 

EveryLibrary Logo Web Ready

      Competition Results

      PRSSA Headquarters received 45 entries for the Bateman Competition. Of these submissions, nine entries received honorable mentions and three were chosen as finalists to present their campaigns to a panel of judges on May 8. The results are below.

      Winners

      • First Place: Brigham Young University - True Blue Team (summary)
      • Second Place: University of Alabama
      • Third Place: Syracuse University

      Honorable Mentions

      • California State University, Long Beach
      • Chapman University: Team 3
      • High Point University
      • Louisiana State University
      • Montclair State University
      • Texas State University - CommCats
      • University of Florida
      • University of Oregon
      • University of South Carolina

      Competition Materials

      Client Update