
2025 Bateman Case Study Competition
Enhance Your Education
The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.
First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to résumé additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.
2025 Competition
This year, students are challenged to develop a campaign on behalf of EveryLibrary and the EveryLibrary Institute. EveryLibrary is the only national 504(c)4 political action committee for libraries. Their mission is to support public libraries on Election Days, stabilize school library budgets, guard against book bans, and engage with state legislatures alongside partner organizations. This year's Competition will focus on positioning EveryLibrary as the leading national organization for library activists, donors, and users.
Competition Results
PRSSA Headquarters received 45 entries for the Bateman Competition. Of these submissions, nine entries received honorable mentions and three were chosen as finalists to present their campaigns to a panel of judges on May 8. The results are below.
Winners
- First Place: Brigham Young University - True Blue Team (summary)
- Second Place: University of Alabama
- Third Place: Syracuse University
Honorable Mentions
- California State University, Long Beach
- Chapman University: Team 3
- High Point University
- Louisiana State University
- Montclair State University
- Texas State University - CommCats
- University of Florida
- University of Oregon
- University of South Carolina
Competition Materials
- 2025 Timeline
- 2025 Rules And Guidelines
- 2025 Bateman Competition Project Brief
- Intent-to-Enter Form
- Deadline Extended: Nov. 7, 2024 (2 p.m. ET)
Client Update
- Client Call: Held on Nov. 7, 2024 (2:30 p.m. ET)
- Client Q&A: Jan. 16 (2 p.m. ET)
- 2025 Bateman Case Study Competition
- 2024 Bateman Case Study Competition
- 2023 Bateman Case Study Competition
- 2022 Bateman Case Study Competition
- 2021 Bateman Case Study Competition
- 2020 Bateman Case Study Competition
- 2019 Bateman Case Study Competition
- 2018 Bateman Case Study Competition
- 2017 Bateman Case Study Competition
- 2016 Bateman Case Study Competition
- 2015 Bateman Case Study Competition
- 2014 Bateman Case Study Competition
- 2013 Bateman Case Study Competition