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Career Tools

Preparing You for Professional Success

PRSSA provides a variety of information and resources needed to secure internship and job opportunities. Using these resources can help you become more engaged with the Society and the public relations industry to help you improve certain skills and develop as a young professional.

Career Resources Manual

The Career Resources Manual is an all-encompassing guide that highlights different aspects of public relations, the job search and ways for members to utilize PRSSA to secure an internship and entry-level position. It handles everything from sectors of public relations to salary negotiation, with some tips for résumés, cover letters and interviews.

Career Preparation Tools

The PRSA Jobcenter also offers you information about the profession and tools to help you enhance your interviewing and networking skills.

Salary Snapshot for Agency and Corporate: Average salary information for the current year.

Job Search Advice Pages: Forty must-read articles about pursuing a public relations career.

PRSA Mentor Connect: Discuss your goals with an expert.

The PRSA Jobcenter is a hub with educational resources, training programs and résumé and cover letter tips to prepare for the job search. It also features sample job descriptions, social media and personal branding guidelines and the “ins” and “outs” of the job-hunting process.

Another resource housed on the PRSA Jobcenter is the Strategic Career Advice Center. Through articles, career experts and the Job Mentor and Mentor Match Program, members are able to receive personalized career coaching and career development planning.

Whether you are beginning your job hunt or preparing for the final interview, the PRSA Jobcenter career resources will help you stay ahead of the competition and reach your career goals.

Certificate in Principles of Public Relations

Setting yourself apart from other job candidates is a challenge. As you approach graduation, adding the Certificate in Principles of Public Relations to your résumé is the leg up you need to secure the position you want.

Stand Out When You Start Out

Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination.

Note that the Certificate is available only to students who are:

(a) Within six months of graduation (before or after) from an accredited college or university whose degree is in public relations or a related area of study; AND

(b) A member of the Public Relations Student Society of America or student member of another UAB Participating Organization, such as the Florida Public Relations Association or the Southern Public Relations Federation.

The Certificate in Principles of Public Relations Online Study Course, developed by faculty members of the PRSA Educators Academy and produced by the Public Relations Society of America (PRSA), helps you prepare for taking the computer-based examination.

This Online Study Course offers thirteen lessons about current KSAs (knowledge, skills and abilities) tested on the examination. Each lesson module is self-paced and runs approximately one-half hour; some are longer. Faculty subject matter experts present content, tips and brief learning checks (quizzes) that can help you focus your studying. Each speaker provides contact information at the end of the lesson should you have content questions. The thirteen lessons are:

  1. History
  2. Research
  3. Planning
  4. Implementation
  5. Evaluation
  6. Communications Theories
  7. Communications Models
  8. Media Relations
  9. Ethics
  10. Law
  11. Information Technology
  12. Business Literacy
  13. Crisis

For a complete list of colleges and universities offering the Certificate program visit the UAB website.

Chapter Faculty Advisers can request participation in the program by contacting Kathy Mulvihill at

Earning the Certificate in Four Steps

  1. Review and complete The Certificate in Principles of Public Relations Application.
  2. Attend a certificate preparatory course.
  3. Study for and complete the computer-based examination.
  4. Demonstrate a commitment to lifelong learning through Accreditation.