2021 Leadership Assembly

Embrace. Empower. Explore.

April 9 & April 15 - 16, 2021

The 2021 Leadership Assembly was held virtually on April 9th, 15th and 16th of 2021. We held our National Committee Elections on the first day and the second and third day were filled with Professional and Chapter Development sessions. You can see the Agenda below.

Friday, April 9

PRSSA National Assembly

11–11:20 a.m.............. Delegate and Candidate Debriefing

11:20 a.m.–1:15 p.m..... National Elections

1:15–1:45 p.m............. Break

1:45–4:30 p.m............. National Elections Continue
(This event may last beyond 4:30 p.m. timeframe)

Thursday, April 15

11:30–11:45 a.m.......... Welcome Remarks & State of the Society Address

Carolyn Lok, PRSSA National President & Nicholas Goebel, PRSSA Immediate Past President

11:45 a.m.–12:30 p.m... Keynote Address

Brandon “Jinx” Jenkins, TV/Podcast Host, Writer, Journalist

Moderator: Alex Ebanks, Senior Manager of Brand & Business Communications, North America Public Affairs & Communications, The Coca-Cola Company.

12:30–1:15 p.m............ PR Pros Assemble: Building Your Superhero Team
Sabrina Browne, Account Director, BCW Global

1:15–1:45 p.m............. Break

1:45–2:30 p.m............. The Spark Within: Defining a New Generation of Leaders
Patrice Tanaka, Founder and Chief Joy Officer, Joyful Planet

2:30–3:15 p.m............. Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
Rob Biesenbach, Owner, Rob Biesenbach LLC

 3:15–3:45 p.m...………….….Meet and Greet the 2021–2022 National Committee

 4–6:15 p.m. ……………..……Day-of Competition (Optional Event – additional registration required)

Friday, April 16

11:30 a.m.–Noon ......... PRSA/PRSSA Updates  

Noon–12:45 p.m........... Special Session
Elizabeth Marsh, Assistant Professor, FIU
Sponsored by:

 12:45–1:30 p.m. .......... Breakout Session

Rich Ferraro, Chief Communications Officer, GLAAD

1:30–1:45 p.m. ............ PRSSA 2021 International Conference Update

2–3 p.m...................... Meet and Greet the PRSA Board & Mix and Mingle