PRSA IPA Business Building Webinar Series: Nov. 2026 -Profit First: How to Build Greater Profitability into Your Indie Business
November 18, 2026 2:00 p.m. – 3:00 p.m. (Eastern Standard Time)
You had a great quarter. Revenue was strong. Your P&L shows profit. But when you go to pay yourself, it seems there's barely anything left in the bank account.
Where did all the money go? As an independent practitioner, cash flow is always on your mind. In this session, we’ll explore a cash flow system that fits easily into your regular business owner habits and also discuss:
• Why traditional accounting fails small businesses (and what to do instead)
• How the Profit First system works (the bank accounts, the percentages, the rhythm)
• How to set up your allocation percentages (based on YOUR business, not generic rules)
• The account structure that makes it automatic (so you don't have to think about it)
• How to implement without disrupting operations (start small, scale up)
Hosted by IPA Program Chair and successful indie Wendy Kurtz, APR, CPRC, Fellow PRSA, this highly rated, monthly webinar series is designed specifically for independent professionals. It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
Hosted by the Independent Practitioners Alliance. Paid registration for non-IPA Section members includes the live webinar and video playback for one month.
Presenters
Accreditation Information
Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
Pricing
Independent Practitioners Alliance members receive the Section pricing listed below.
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Categories:
Career: Mid-Level, Career: Senior-Level, Format: Live Online, Independent Practitioners Alliance, Special Interests, Webinar