The PESO Model Certification™

The PESO Model Certification™ is for communications professionals who want to own strategy, prove value, and integrate communications with business growth, rather than just execute isolated tactics.

 At the end of the PESO Model Certification™, you will be able to:

• Apply your knowledge and contribute to your organization's business strategy with a PESO model framework that earns measurable business results.
• Design an integrated strategy and connect your tactics to business goals.
• Create an integrated lead generation program that demonstrates ROI.
• Develop measurable objectives and correlate results with organizational goals.

 The program is designed for:

• PR and communications professionals who want to modernize PR, integrate digital channels,and clearly tie their work to business outcomes. 
• Marketing professionals looking to align paid media, content, social, and PR into one cohesive strategy.
• In-house communicators responsible for reputation, brand visibility, executive communicators, or integrated campaigns.
• Senior leaders and strategists who must explain, justify, and measure communications investments at the executive level.

The certification is not for beginners learning basic tactics, it’s for people who already work in PR, marketing, or communications and need a strategic, measurable system.

The course includes eight modules, with step-by-step instruction, case studies, downloadable templates, and actionable strategies:

1. Introduction
2. Owned Media
3. Earned Media
4. Shared Media
5. Paid Media
6. Integration
7. Measurement
8. Certification Assessment

Upon successful completion of the modules and online evaluation, you'll earn your academically-recognized certification, one that designates you as a strategic digital communicator.