How to Tell Authentic Stories That Shift the Narrative
Learn how strategic storytelling can shape our organizations, build connection, and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to:
- Identify stories within your organization that may be overlooked.
- Analyze stories for common themes that tie back into your organization's goals.
- Repurpose content to amplify stories with the right audiences.