How to Tell Authentic Stories That Shift the Narrative

On-Demand

Learn how strategic storytelling can shape our organizations, build connection and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to:

  • Identify stories within your organization that may be overlooked.
  • Analyze stories for common themes that tie back into your organization's goals.
  • Repurpose content to amplify stories with the right audiences.

Presenter

Adena White, APR

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Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.

Pricing

REGULAR RATE
PRSA MEMBER
$0.00
NONMEMBER
$75.00

Pay by check

Duration

50 minutes

Categories:

Branding, Career: Early, Career: Mid-Level, Communication Strategy, Format: On-Demand, Social Media, Techniques & Tactics, Webinar

Recording Date

May 12, 2022