PRSA Storytellers: Message Mapping for Effective Public Relations

Learn how to develop command messaging from Joseph V. Trahan III, Ph.D., APR, Fellow PRSA. In this webinar, he will walk you through the process by utilizing the four parts of PRSA's Voices4Everyone initiative to help combat mis/disinformation, support diversity and inclusion, teach civility and encourage civic engagement. Command messages must reflect the pillars of public relations — values, hope, stability, compassion and trust.

The program is co-hosted by the PRSA Military Task Force and the PRSA Public Affairs and Government Section.