2027 PRSA Counselors to Higher Education Senior Summit
March 15-17 | Phoenix, Ariz.
2027 Summit
About the Summit
The Counselors to Higher Education (CHE) Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S. to share insights, research, and best practices. Attendees will have the opportunity to network, collaborate,
and gain valuable knowledge to advance communications and PR at their institutions.
Summit Highlights
- 12+ sessions and keynote presentations on the latest trends and issues in higher education communications and PR.
- Numerous opportunities for networking, mentoring, and roundtable discussions to strengthen your relationships with communications leaders at peer universities across the U.S.
- Hear from national media outlets covering higher education about the best media relations strategies.
- An invitation-only Executive Leadership Summit will be available for senior communications leaders to connect and engage on the most pressing topics facing higher education today.
Who should attend the CHE Senior Summit?
This is a must-attend event for communications and public relations professionals working in higher education.
- Communications and PR professionals at colleges and universities, graduate schools, and professional schools
- Chief Communications Officers and Vice Presidents of Communications in higher education (Check out the Executive Leadership Summit for exclusive programming for senior leaders.)
- Consultants and agencies serving higher education clients
What topics will be highlighted at the Senior Summit?
Sessions and workshops will address a broad spectrum of topics related to communications, PR, and marketing in higher education, including but not limited to:
- Artificial Intelligence, Emerging Technologies, and Communication Tools
- Strategic Leadership
- Crisis Communication Strategies
- Reputation Management
- Media Relations Trends and Best Practices
- Storytelling and Content Creation
- Inclusive Communications and Marketing
- Internal Communications
- Best Practices in Executive Communications at Universities
- Building High-Performing Communications and PR Teams in Higher Education
- Thought Leadership and Research Communications Strategies
- Communication Strategies for Academic Units
- APR Certification for Higher Education Leaders
2027 Executive Leadership Summit
By Invitation Only
The Senior Summit features an Executive Leadership Summit, an exclusive, invitation-only experience for higher education communications and marketing senior leaders.
Highlights of the Executive Leadership Summit include:
- Unparalleled Networking Opportunities:
Connect with fellow senior leaders from college campuses across the U.S. - Leadership-Focused Content:
Gain insights and strategies specifically for senior-level communications executives. - Timely Discussions:
Discuss hot topics impacting your campus and higher education with your peers.
Registration Info
Conference Rates
| Registration Type | Saver Rate Ends Jan. 27, 2027 | Standard Rate After Jan. 27, 2027 |
|---|---|---|
| Section Member | $825 | $925 |
| PRSA Member | $895 | $995 |
| Non-Member | $1,195 | $1,295 |
| Day Registration Monday or Tuesday only | $575 | $675 |
| Pre-Conference Workshop | $150 | $150 |
| Executive Leadership Summit (By Invitation Only) | $249 | $249 |
REGISTRATION IS NOW OPEN
Schedule at a Glance
Schedule at a Glance
Monday, March 15 | |
| Time | Activity |
|---|---|
| 7:30 a.m.–5:30 p.m. | Registration & Continental Breakfast |
| 7:30–8:45 a.m. | Continental Breakfast |
| 8 a.m.–Noon | Pre-Con Workshop (Additional registration required) |
| 8 a.m.–1 p.m. | Executive Leadership Summit (By invitation only; additional registration required; lunch included) |
| 1–1:20 p.m. | Welcome & Opening Remarks |
| 1:20–2:20 p.m. | Opening General Session |
| 2:20–2:40 p.m. | Networking Break |
| 2:40–3:40 p.m. | Concurrent Breakout Sessions |
| 3:50–4:50 p.m. | General Session |
| 5:30–7:30 p.m. | Opening Reception |
| |
| Time | Activity |
| 7:30—8:30 a.m. | Breakfast |
| 8:30—9:20 a.m. | Morning General Session |
| 9:30—10:20 a.m. | Concurrent Breakout Sessions |
| 10:20—10:40 a.m. | Networking Break |
| 10:40—11:30 a.m. | Concurrent Breakout Sessions |
| Noon—1:15 p.m. | Awards Luncheon & Keynote |
| 1:30—2:20 p.m. | General Session |
| 2:30—3:20 p.m. | Concurrent Breakout Sessions |
| 3:20—3:40 p.m. | Refreshment Break |
| 3:40—4:30 p.m. | General Session |
| 6—8 p.m. | Networking Dinners (Optional / On Your Own) |
| |
| Time | Activity |
| 7:30—8:30 a.m. | Breakfast |
| 8:30—9:20 a.m. | General Session |
| 9:30—10:20 a.m. | Concurrent Breakout Sessions |
| 10:30—11:20 a.m. | Closing Keynote Session |
| 11:30 a.m.—12:45 p.m. | Closing Lunch & Awards |
| 12:45—1 p.m. | Closing Remarks |
| 1 p.m. | Summit Adjourns |
*Schedule is subject to change.
Hotel Info
Hotel Info
DoubleTree Suites by Hilton Phoenix
320 N 44th St
Phoenix, AZ 85008
Reserve your room at a special summit rate of $269 per night.
Sponsors
Sponsors
To learn more about sponsorship opportunities please contact:
Greta Libbey
Manager, Meetings and Events
PRSA
120 Wall Street, FL 21
New York, NY 10005
Greta.Libbey@prsa.org