PRSA Travel & Tourism 2026 Conference

June 7–10, 2026 | Albuquerque, NM

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Travel & Tourism 2026

Presented by the PRSA Travel & Tourism Section, the annual conference brings together key media and professional development experts to address the evolving changes in the media and public relations landscape.

The 2026 conference will be particularly relevant to the nation’s communicators with the opportunity to gather, reconnect, and seek timely strategies, resources, and diverse perspectives to thrive and excel in the industry.

Take advantage of our Early Saver Rates.

Registration Info

Member Type	Super Saver Rate Ended Jan. 16, 2026	Saver Rate Ends April 17, 2026	Standard Rate
Section Member	$1,295	$1,495	$1,695
Member	$1,395	$1,595	$1,795
Non-Member	$1,695	$1,895	$2,095

Super Saver Deadline: Jan. 9, 2026
Saver Deadline: April 17, 2026

Member Type	Super Saver By 12/31/24	Saver By 2/17/25	Regular Rate
Section	$1,495	$1,745	$1,995
PRSA	$1,695	$1,945	$2,195
Nonmember	$1,995	$2,245	$2,495

Schedule at a Glance

Sunday, June 7, 2026

5–6 p.m.
Newcomer's Reception

New to PRSA Travel and Tourism? Meet other first-time attendees and mix and mingle with the PRSA Travel and Tourism Executive Committee.

6:30–8 p.m.
Opening Reception

Welcome to Albuquerque! Get the lay of the land with sweeping views of our host destination from Level 5, Hotel Chaco's chic rooftop bar and restaurant. Take in the Sandia Mountains during golden hour while reconnecting with peers, making new friends and getting excited for the days ahead.

Monday, June 8, 2026

7 a.m.
Morning Wellness

Early bird? Join us for an optional fitness/wellness session to start the day - details to come!

9 a.m.
Breakfast and Conference Welcome

Hear from our host destination, learn about the programming for the week and how to maximize the value of the next three days at conference.

10–11:30 a.m.
Professional Development Workshops

Take a deeper dive with your choice of three longer-format sessions, each with an interactive component for hands-on learning.

11:45 a.m.–1:15 p.m.
Lunch General Session

Enjoy lunch with your peers as we tap into the growing importance of advocacy within the travel and tourism PR industry.

1:30–3:45 p.m.
Professional Development Breakout Sessions

Choose from an array of sessions covering a wide variety of timely PR and travel industry topics.

4–5 p.m.
Industry Roundtables

Attend the roundtable discussion group that best applies to your subset within the industry. This is a time to have small group discussions and learn from your professional peers.

6:30/7 p.m.
Dine Around Albuquerque

Visit Albuquerque has selected top restaurants throughout the destination highlighting various cuisines and culinary experiences. Select a restaurant for dinner and dine with other attendees in a small group setting.

Tuesday, June 9, 2026

7 a.m.
Morning Wellness

8:30 a.m.
Networking Breakfast

Don't miss the opportunity to catch up with fellow communicators and get ready for the day ahead.

9 a.m.
Editor's Panel

Moderated by televison host and travel expert Mark Ellwood! Come prepared with your burning questions for national travel editors who will take the main stage to share their insights regarding pitching, press visits, what's next for PR pros and journalists and so much more.

10:30 a.m.–12:45 p.m.
Media-Led Breakout Sessions

Choose from various sessions led by top-tier media and content creators in the travel, tourism and lifestyle space

1 p.m.
2027 Destination Reveal/Keynote Luncheon

Set your sights on 2027 as we reveal where PRSA Travel and Tourism is headed next! Then, enjoy our to-be-announced conference keynote speaker.

2:30–3:30 p.m.
Media-Led Breakout Sessions

4–5/5:30
Optional Activity

Unwind with a little comaraderie and competition between sessions and the evening's main event - details to come!

7 p.m.
Media Mixer

Toast with leading journalists and content creators from our conference panels over food, drinks and conversation at a venue that promises an unplifting, one-of-a-kind Albuquerque experience.

Wednesday, June 10, 2026

8:30 a.m.
Networking Breakfast

9:15–10:30 a.m.
Closing General Session

Don't miss this session! Stick around to close out the conference with our must-see final panel on AI for travel and tourism PR - it might just change how you work (and elevate your career).