Monique Farmer, APR

Monique Farmer, APR (photo)

Monique Farmer, APR, has devoted more than 20 years to building her expertise as a communication strategist and adviser. Her experience spans internal and external communication, leader communication, issues management, reputation management, crisis communication, media training and media relations.

She is an alumni and honor's graduate from the Department of Defense Information School's Public Affairs Qualifications Course and has earned multiple national communication awards including a PRSA Silver Anvil Award (Missouri River, regional flood response), and a Gold Medallion Award (brand and reputation strategy) from the National School Public Relations Association. The Gold Medallion is the highest honor awarded by NSPRA.

As part of her commitment to advancing the profession, Farmer developed an online Web platform designed to aid professional communication experts in the development of communication strategies (Anvil Ready). Her work in the field has garnered invitations to speak at Ragan Communications Crisis Conference and PRSA's International Conference.

Farmer currently teaches PR Management and Case Studies and Strategic Writing in the College of Journalism and Mass Communications at the University of Nebraska at Lincoln. She previously served as the Director of Communications for Nebraska's largest school district, the Omaha Public Schools.

Prior to that she worked in Corporate Communications for ConAgra Foods and served in a Public Affairs Officer role for the U.S. Army Corps of Engineers. Her research insights into the frameworks and models school districts can use to approach rebranding initiatives were published in a study conducted by the national research group, Hanover Research. Additionally, Farmer’s co-authored research on Crisis Communication was published in the peer-reviewed academic journal, Newspaper Research Journal in July 2017. She holds a Master's Degree in Public Administration (Public Management), a Master's Degree in Journalism and Mass Communications (Media Studies) and a Bachelor's Degree in Journalism (Advertising and Public Relations).

In her spare time, Farmer serves as the Vice President of Outreach and Activities for PRSA Nebraska. She also serves on the board of Omaha STEM Ecosystem, the University of Nebraska at Omaha Alumni Association and as Program Coordinator for the Omaha (NE) Chapter of The Links, Incorporated.

Organization

Assistant Professor of Practice University of Nebraska