Brooke McKeever

Brooke McKeever teaches public relations to undergraduate and graduate students at the University of South Carolina. Before earning her Ph.D. from UNC-Chapel Hill, Brooke worked for nonprofit organizations such as St. Jude Children’s Research Hospital and at an agency in Chicago, managing public relations, marketing, CSR, and fundraising initiatives for clients such as California Pizza Kitchen, Heinz, and Red Robin Restaurants. Brooke researches public relations, with a focus on nonprofit organizations, and health communication.

She has published articles in academic journals such as Journal of Public Relations Research, Public Relations Review, and Journal of Communication Management. She has received awards for her research and teaching from the Association for Education in Journalism and Mass Communication (AEJMC), SC PRSA, and the International Communication Association. Brooke is past Chair (2018) of the PRSA Association/Nonprofit Section. She has also served on the PRSA National Research Committee and in multiple roles for AEJMC.   


associate professor and associate dean of research University of South Carolina, College of Information and Communications