ICON 2020 PRSA Virtual Conference

The Future of PR: Today’s Trends That Shape the Profession of Tomorrow

October 29, 2020 1:30 p.m. – 2:20 p.m.

Session Type: Special Interests

This session will discuss the trends that can already be identified today but the ones that can lead to significant changes in the future of public relations: reviews and rankings, gamification, cybersecurity, artificial intelligence, AR/VR/MR, crowd-funding, blockchain, and more.

By the end of this session, attendees will be able to:
• Recognize current market trends influencing the industry.
• Extrapolate today's trends into future developments.
• Plan for the future changes in the industry
head shot of Alexander Laskin
Alexander Laskin, Ph.D.

professor and graduate director , Quinnipiac University

Panelist