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PRSA Guidelines & Logos

Branding Identity Guidelines & PRSA Logos

The Branding Identity Guidelines focuses on the implementation of PRSA’s visual identity by standardizing the use of logos, font faces, colors and design styles. Chapters, Districts and Sections should review and share the guidelines with those who promote or communicate about PRSA.

Resources available below:

For additional information, please call PRSA National at (212) 460-1400.
  
  

Branding Identity Guidelines
  


Logos & Tag Lines for Print

Please review the Branding Identity Guidelines before using the PRSA logo.

  • PRSA Logo, preferred - CMYK color in .eps format (299K)
  • PRSA Logo, preferred - Pantone color in .eps format (301K)
  • PRSA Logo, preferred - black & white in .eps format (294K)
  • PRSA Logo, preferred - reverse in .eps format (270K)
 
  • PRSA Logo, alternate - CMYK color in .eps format (289K)
  • PRSA Logo, alternate - Pantone color in .eps format (289K)
  • PRSA Logo, alternate - black & white in .eps format (285K)
  • PRSA Logo, alternate - reverse in .eps format (269K)
 
  • PRSA tag line, two lines - CMYK color in eps format (286K)
  • PRSA tag line, two lines - Pantone color in .eps format (285K)
  • PRSA tag line, two lines - black & white in .eps format (283K)
  • PRSA tag line, two lines - reverse in .eps format (278K)
 
  • PRSA tag line, one line - CMYK color in eps format (279K)
  • PRSA tag line, one line - Pantone color in .eps format (278K)
  • PRSA tag line, one line - black & white in .eps format (277K)
  • PRSA tag line, one line - reverse in .eps format (274K)
     

Logos & Tag Lines for Web

Please review the Branding Identity Guidelines before using the PRSA logo.

  • PRSA Logo, preferred - color in .gif format (26K)
  • PRSA Logo, preferred - color in .jpg format (47K)
  • PRSA Logo, preferred - color in .png format (38K)
 
  • PRSA Logo, alternate - color in .gif format (36K)
  • PRSA Logo, alternate - color in .jpg format (200K)
  • PRSA Logo, alternate - color in .png format (114K)
 
  • PRSA tag line, two lines - color in .gif format (17K)
  • PRSA tag line, two lines - color in .jpg format (39K)
  • PRSA tag line, two lines - color in .png format (32K)
 
  • PRSA tag line, one line - color in .gif format (16K)
  • PRSA tag line, one line - color in .jpg format (39K)
  • PRSA tag line, one line - color in .png format (31K)
     

PRSA National Typefaces

Use the Franklin Gothic typeface for all PRSA National identification media.

The Franklin Gothic family is used on letterhead, envelopes, business cards, mailing labels and fax cover sheets.

The Arial font is recommended for HTML, as well as email and other electronic copy.

 
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