(Banner graphic of PRSA 2016 Counselors Academy Conference logo)

PRSA 2016 Counselors Academy Conference

Your Agency Is Not an Island: Listen, Learn and Network With Agency Leaders on the Stunning Island of Puerto Rico

May 1–3 | Puerto Rico

Sunday, May 1 | Noon–4 p.m. | Pre-Conference Session*

Grow, Run and Protect Your Agency: The Best of Counselors Academy

First-time conference attendees can register for the pre-conference session FREE
by using code CAFIRST16

This session brings together some of the most highly rated speakers from past Counselors Academy conferences for a master’s course on how to build and manage a more successful, profitable, trouble-free agency.

Grow:  If we know as agency leaders that running a PR agency is a serial exercise in winning new business, why do so many of us lack new business plans to guide us on our quests for growth?
Learn the six reasons why your agency must have a written new business plan, and how to get started on one that will change how you think about finding and winning new clients.

Speaker:  Ken Jacobs, CPC, ACC, Jacobs Communications Consulting

Run:  A look at the most critical elements of building and maintaining a profitable agency, and the key financial ratios agency leaders need to monitor to manage intelligently and
maximize the bottom line.

Speaker: Darryl Salerno, CEO, Second Quadrant Solutions

Protect: Practical advice on how to protect your agency against common but often overlooked legal dangers, from the clauses that belong in every client agreement to safeguarding
valuable ideas and other intellectual assets.

Speaker: Matthew E. Smith, partner,  Davis & Gilbert LLP


Moderator:

Eric Morgenstern, APR, Fellow, PRSA
CEO, Morningstar Communications

*This is an additional ticketed event not included in the conference registration.