May 7–9 | Seattle
This session brings together some of the most highly rated speakers from past Counselors Academy conferences for a master’s course on how to build and manage a more successful, profitable, trouble-free agency.
Grow: If we know as agency leaders that running a PR agency is a serial exercise in winning new business, why do so many of us lack new business plans to guide us on our quests for growth?
Learn the six reasons why your agency must have a written new business plan, and how to get started on one that will change how you think about finding and winning new clients.
Speaker: Ken Jacobs, CPC, ACC, Jacobs Communications Consulting
Run: A look at the most critical elements of building and maintaining a profitable agency, and the key financial ratios agency leaders need to monitor to manage intelligently and
maximize the bottom line.
Speaker: Darryl Salerno, CEO, Second Quadrant Solutions
Protect: Practical advice on how to protect your agency against common but often overlooked legal dangers, from the clauses that belong in every client agreement to safeguarding
valuable ideas and other intellectual assets.
Speaker: Matthew E. Smith, partner, Davis & Gilbert LLP
Eric Morgenstern, APR, Fellow, PRSA
CEO, Morningstar Communications
*This is an additional ticketed event not included in the conference registration.