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Amy T. Coward APR, Fellow PRSA, Secretary

Vice President, Public Relations
Prisma Health Midlands Foundation
Columbia, South Carolina

Amy T. Coward, APR, Fellow PRSA, is a 1980 graduate of the University of Florida with a bachelor’s degree in advertising. She completed her master's degree in public relations at the University of South Carolina in 1987. Since 1980, Coward has worked in public relations primarily in the nonprofit sector, where her campaigns have supported millions of dollars in fundraising.

Coward is an accredited public relations practitioner (APR) and Fellow PRSA. She has won several awards for her work from the South Carolina Chapter of PRSA. She has supported PRSA through her membership and leadership of the Southeast District Board where she led the Affinity Call program and developed and implemented a Leadership Rally for Chapter leaders. She is currently the Southeast Director on the PRSA national board of directors where she serves as a liaison to the PRSA Foundation.


Coward is past president of the Association of Fundraising Professionals (AFP) Board for the Central South Carolina Chapter and has served on the Board of Trustees at Shandon Methodist Church in Columbia, South Carolina. She is also an adjunct instructor at the University of South Carolina.


Coward is currently the vice president of public relations for Prisma Health Midlands Foundation.