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James Shackelford, APR

President & Chief Executive Officer


New York, NY


James Shackelford, APR, is President and Chief Executive Officer of SomaComm, a public relations, communications and marketing consultancy that has supported and counseled clients that include Salesforce, AARP, Microsoft, Westinghouse, Walmart, Sam’s Club, and UNICEF. 


Prior to SomaComm, Shackelford oversaw a mix of communications, public affairs and policy, brand, marketing and community affairs in senior leadership roles across publishing, media and financial services.


Shackelford is a past Chair of the PRSA National Diversity & Inclusion Committee and the Corporate Communications Section and serves on the board of directors of the American Classical Orchestra, the Irving Schools Foundation, and the Greater Dallas Youth Orchestra. He is also a member of the National Press Club of D.C. and serves on the NPC Communicator’s Team.