Linda Thomas Brooks, Chief Executive Officer
Linda Thomas Brooks was named Chief Executive Officer of PRSA in January 2021.
In this role, Thomas Brooks is responsible for all program, financial, and operational aspects of the organization. Reporting to and collaborating closely with PRSA’s Board of Directors, she guides the development and implementation of PRSA’s strategic vision and plan as well as the programs and policy positions necessary to support the membership.
Throughout her multi-faceted career, Thomas Brooks has operated at the intersection of marketing, media, communications and technology. She was most recently a consultant working with media, marketing and trade organizations on systemic change, structural alignment and member services. Her roles include being Interim Managing Director, Media and Publishing Divisions of SIIA, the Software & Information Industry Association, and a Corporate Fellow at GOOD/Upworthy. Thomas Brooks is also one of the founding executives of the non-profit Institute for Advertising Ethics.
Her career highlights include a four-year term as President and CEO of the Association of Magazine Media, where the synthesis of her experiences created business advantage for complex media companies. In her role, she led an organization which provided business, research, marketing and government affairs support to hundreds of media client brands. She represented the interests of media companies ranging from large public companies to small, privately-held corporations.
In addition, Thomas Brooks led the communications team in the development of the “Better. Believe it.” marketing initiative that supported the entire industry and won coveted awards for the campaign.
Previously, Thomas Brooks was Executive Vice President, Managing Director of General Motors Mediaworks, a media strategy and investment unit representing all the divisions and brands within General Motors. She and her team were responsible for approximately $750 million in annual media spending.
Thomas Brooks also was EVP, Managing Director at General Motors Media Works and President, Ingenuity Media at The Martin Agency. She has also worked with innovative technology companies such as Trilogy and Gear Digital, an omni-channel, full-service agency which she co-founded and served as President.
An award-winning executive, Thomas Brooks has been named an Ad Age Women to Watch and was honored as one of Folio’s Top 100 Execs. She has also been presented an AWNY Impact Award for Mentoring and was inducted into the AAF Advertising Hall of Achievement.
Thomas Brooks was graduated from the Ohio State University with a degree in journalism. She resides in Westchester County, N.Y.