Sam Sims, APR, Fellow PRSA, Secretary

Sam Sims, APR, Fellow PRSA has more than 25 years of public relations and marketingexperience in architectural, engineering, energy, medical, science, automotive, technology, and arts industries where he has realized successes in strategic planning, communication,development, media relations, and crisis situations.

Sims launched Sims Group LLC in 2018 and turned his decades of expertise for corporations, agencies, government entities, and nonprofits into remarkable successes. Sims Group purposefully builds a community where multiplying smart communicators and marketers provide spectacular results by leading through the strategic communication foundations and nuances for
the betterment of its clients.

He shares his knowledge of the profession with the next generation as an adjunct instructor for the University of Oklahoma’s nationally renowned Gaylord College of Journalism and Mass Communication and recently became a published textbook author with the release of Public Relations Principles, Origins, and Practice. Sims is one of many authors who wrote for the book. He is heavily involved in the public relations industry and is the 2024 Public Relations Society of America Secretary. He previously served as the 2023 PRSA Treasurer and has served on the Governance, Strategic Planning, and Technology committees along with numerous other leadership roles. Sims is a past chair of the Southwest District and past president of the Oklahoma City chapter of PRSA.

Sim's commitment to his career was accentuated in 2021 with his induction into PRSA’s College of Fellows, which is considered the pinnacle of one’s career. He also achieved national accreditation in public relations from the Universal Accreditation Board in 2005. He was named to 405 Business’s inaugural “Most Influential Executives” list in 2023. Sam is the 2015 recipient of the prestigious Paul E. Dannelley Harmony Award for his commitment to positively impact and further the public relations industry. He was named one of the “Achievers Under 40” by the Journal Record newspaper in 2007, one of the "Forty Under 40" by OKCBusiness in 2005, and selected “Outstanding Young Professional in Public Relations” in 2003.

As a featured speaker at conferences and association meetings for more than 24 years, Sims shares his knowledge of communications strategies and techniques within emerging technologies.

Sims is committed to growing and developing his community, where he serves in leadership capacities among the board of directors for the United Way of Central Oklahoma and Canadian County, Central Oklahoma Ballet, and State Capital Publishing Museum. Sam is also a former board member for the Oklahoma City Philharmonic and Heartline, and a former marketing committee member for the Arts Council of Oklahoma City.