Schedule at a Glance

Monday, Oct. 26
Morning Sessions
9 a.m. - 12:15 p.m.

  • Product and Solution Showcase
  • Newcomers Orientation
  • PRSSA Welcome Address
  • Keynote Address with Jon Meacham
Afternoon Sessions
12:30 p.m. - 5:45 p.m.

  • Your Society at Work Sessions
  • Professional Development Breakouts
  • Sections Symposia (Additional Fee Required)
  • Champions for PRSSA Chat (PRSSA Only)
  • PRSSA Living Legends Panel
Evening
6 p.m. - 7 p.m.

  • PRSA/PRSSA Opening Night Reception
Wednesday, Oct. 28
Morning Sessions
9 a.m. - 1:20 p.m.

  • Product and Solution Showcase
  • Keynote Address (Speaker to be Announced)
  • Professional Development Breakouts
Afternoon Sessions
1:30 p.m. - 5 p.m.

  • Keynote Address with Lata Nott
  • PRSSA Career Development Exhibition (PRSSA Only)
  • Professional Development Breakouts
  • Sections Symposia (Additional Fee Required)
Evening
5 p.m. - 7:30 p.m.

  • Product and Solution Showcase
Tuesday, Oct. 27
Morning Sessions
9 a.m. - 1:35 p.m.

  • Product and Solution Showcase
  • Keynote Address with Carolynn Johnson
  • Professional Development Breakouts
Afternoon Sessions
1:45 p.m. - 5:30 p.m.

  • Silver Anvil Awards Ceremony
  • PRSSA Keynote Address with Candice Flippin
  • Professional Development Breakouts
  • PRSSA Awards Ceremony
Evening
5:30 p.m. - 6:30 p.m.

  • Diversity & Inclusion Celebration
Thursday, Oct. 29
Morning Sessions
9 a.m. - 1:20 p.m.

  • Product and Solution Showcase 
  • Keynote Address (Speaker to be Announced)
Afternoon Sessions
1:30 p.m. - 5:20 p.m.

  • Professional Development Breakouts
  • Sections Symposia (Additional Fee Required)

Sponsors include:

muckrack-250
businesswire-250

Session Highlights

Still Sizzling: How Brands Don’t Simply Survive, but Thrive Through Difficult Times

Shanita Akintonde, immediate past chair, PRSA Diversity & Inclusion Committee, associate professor, Columbia College, Chicago

 
Diversity in the Workplace: Why Is the PR Industry Still 83% White?

Jamie Hampton, CEO and social enterprise founder, Mixte Communications & Tracks Public Relations

 
Building Partnerships To Fight Misinformation and Disinformation

Ellyn Pollack, APR, Fellow PRSA, program analyst, 2020 Census Integrated Communication Campaign, U.S. Census Bureau
Stephen Buckner, director, communications directorate, U.S. Census Bureau
Danah Boyd, founder and president, Data & Society Research Institute; principal researcher, Microsoft

 
Integrated Analytics: Connecting Communications and PR Activities to Business Impact

Pragya Dubey, senior director, global services, Agility PR Solutions

 
Creating a Future That Works: Trends and Best Practices in Employee Engagement

Travis Bullard, senior director, APCO
Kimberly Gardiner, director, APCO

 
What Every PR Pro Needs To Know About SEO

Justin Seibert, president, Direct Online Marketing

 
AI, Technology and Sophisticated Media Analytics. How They Work and What Should You Use?

Eric Koefoot, president and CEO, PublicRelay Inc.

more to come…