PRSSA ICON 2024 for Students

Oct. 13-17, 2024
Anaheim, Calif.

ICON is an event that brings public relations & communications students and professionals from around the world together for professional development and networking.

Attendees will get to hear from many industry professionals about their experience and best practices, have the opportunity to attend PRSA ICON general sessions, as well as some of the PRSA networking events.


Make your ICON 2024 hotel reservations at our Conference hotel, the Anaheim Marriott!

Book now for special Conference rates


Take advantage of our Saver Rate available ONLY through Sept. 6, 2024.

Membership TypeSaver rate by 9/6/2024After 9/6/2024
Members & Faculty Advisers$385$400



Jay Goldberg
Sales and Brand Partnerships Director
James G. Elliott Company
O: (917) 421-9070
C: (917) 733-3355

Mike Runkle
Manager, Chicago Office
James G. Elliott Company
(312) 348-1210

Check out the Partner Directory to see all that our ICON sponsors can offer you!

Download the PDF

Schedule at a Glance

PRSSA ICON Conference Schedule at a Glance

Sunday, October 13

12:30—7 p.m.
ICON Registration

3:15—4 p.m.
PRSSA Student Run Agency Session

3:15—4 p.m.
PRSSA District Conference/Event Planning Session

4:15—5:15 p.m.
PRSSA Sunday Keynote Address

7—8:30 p.m.
PRSSA – Welcome Reception

Monday, October 14

7:30 a.m.—5 p.m.
ICON Registration

8:30—10:30 a.m.
PRSSA Awards Ceremony Breakfast

11–12:30 a.m.
PRSSA Monday Keynote Address & Roll Call

1 –2:15 p.m.
PRSSA Leadership Recognition Luncheon

2:30—3:30 p.m.

3:50—4:45 p.m.

Tuesday, October 15

8 a.m.—2 p.m.
ICON Registration

8:30—10:30 a.m.
Champions for PRSSA Breakfast

10:45—11:45 a.m.
PRSSA Tuesday Keynote Address

1—2:45 p.m.
ICON Opening General Session

3:15—4 p.m.
PRSSA Special Session

4:15—5 p.m.
PRSSA Special Session

5:15—6:45 p.m.
PRSSA Adviser Session for PRSSA Faculty and Professional Adviser

Wednesday, October 16

8:30 a.m.—5 p.m.
ICON Registration

10 a.m.— 12:30 pm
PRSSA Career Development Exhibition **

1—2:30 p.m.
ICON General Session

3—4 p.m.
ICON Professional Development Workshops Set 5

4:15—5:15 p.m.
ICON Professional Development Workshops Set 6

5:15—7:15 p.m.
ICON Diversity & Inclusion Reception

Thursday, October 17

7:30—11 a.m.
ICON Registration

8:30—9:30 a.m.
ICON Professional Development Workshops Set 7

9:45—10:45 a.m.
ICON Professional Development Workshops Set 8

11—12:30 p.m.
ICON Closing General Session (Keynote: TBA)


Conference Agenda

Registration Info

Conference Rates

Member TypeSaver Rate
Before 9/6/2024
Standard Rate
After 9/6/2024
Members & Faculty Advisers$385$400



Hotel & Travel Info

Hotel Information

ICON will be held at the Anaheim Marriott, a 4-star hotel offering personalized service.

Anaheim Marriott
700 West Convention Way
Anaheim, California, 92802
Tel: +1 714-750-8000


Book now for special Conference rates


Anaheim Welcomes PRSA for ICON!

We invite you to experience all that’s new in Anaheim. Experience our world-renowned attractions, dine like a foodie, sip award-winning craft beers and specialty cocktails, revel in our vibrant nightlife — choose your own sun-soaked Southern California adventure. Whether your visit is for one day or several, there is plenty to do in our vibrant destination. Your adventure is just beginning!

Learn more!


Exterior of Anaheim Marriot Hotel
lobby of  Anaheim Marriot Hotel
Ballroom at Anaheim Marriot Hotel
lobby of  Anaheim Marriot Hotel




The Grossman Group logo

Newsmatics  A News Tech Company logo


Champions for PRSSA logo

nebo logo

American University School of Communications Washington DC logo
students at ICON 2023