PRSSA ICON 2026
Orlando, Fla.
Oct. 17-20
PRSSA ICON 2026
Orlando World Center Marriott
8701 World Center Drive
Orlando, FL 32821
ICON is the largest annual Conference for communications, marketing and public relations in the US. This event brings together hundreds of students and professionals from around the world for professional development and networking.
Attendees will get to hear from the leading industry experts, network with other students as well as practitioners currently working in the field and attend PRSA ICON general sessions in addition to an impressive lineup of speakers on the student-centered agenda.
PHOTOS FROM PREVIOUS EVENTS
Registration Info
Register by Sept. 16 to save $50!
| Saver Rate Ends Sept. 16 | Regular Rate After Sept. 16 | |
|---|---|---|
| PRSSA Student Member | $400 | $450 |
| PRSSA Faculty Adviser | $400 | $450 |
| Nonmember | $435 | $485 |
Hotel & Travel
Hotel Info
Orlando World Center Marriott
8701 World Center Drive
Orlando, FL 32821
Hotel reservations now open at special conference rates!
Standard Room Rate: $269/night + taxes and fees
Please note that the hotel room block deadline is September 15, 2026. Rooms must be booked on or before this date—or before they sell out. Availability is limited, so we encourage you to reserve your room soon to ensure you don’t miss out on the block.
Special Rates for Students!
$269 for a single/double room
$285 for a triple/quad room
Make the Most of Your Stay: Save
on Disney Parks
Take advantage of exclusive Disney Events discounts and save up to 20% on Walt Disney World® theme park tickets during your visit. Learn more here and purchase discounted tickets through the Disney Meeting & Convention Ticket site.
Stay Where the Fun Begins!
Your conference hotel, the Orlando World Center Marriot, is one of Orlando’s premier resort destinations, featuring:
- Seven thrilling water slides.
- A 575-foot lazy river.
- Lagoon-style pools and poolside cabanas.
- A dedicated kids’ splash zone with shallow play areas and slides.
- Championship golf course.
- Full-service resort spa.
- Complimentary shuttle service to Walt Disney World® Resort and Disney Springs®.
Don’t Miss the Nightly Laser Light Show
Each evening, enjoy the resort’s signature 10-minute laser light show, featuring synchronized music and dazzling effects. Watch poolside or from the comfort of a Laser Show View guest room.
Exceptional Dining Without Leaving the Resort
With 10 unique restaurants and lounges, the resort offers something for every taste without ever leaving the property. Explore dining here.
Agenda
PRSSA ICON 2026 Agenda
Note: We are still adding sessions to the PRSSA-only programming on Saturday, as well as to the Emerging Professionals track. Please check back for updates!
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Schedule at a Glance
ICON Schedule at a Glance
Saturday, Oct. 17 | |
| 7 a.m.–7 p.m. | ICON Registration |
| Morning | Leadership Rally (For Incoming Leaders Only) |
| Afternoon | Leadership Assembly |
| TBD | Health & Life Sciences Section Conference Day 1 * |
| TBD | Educators Academy Conference (One day only) |
| TBD | PRSSA Awards Ceremony*** |
| TBD | PRSSA Keynote Session*** |
| TBD | PRSSA Opening Reception*** |
| Evening | College of Fellows Induction Ceremony Open to all. Additional registration fees apply. |
Sunday, Oct. 18 | |
| 8 a.m.–5 p.m. | ICON Registration |
| 8 a.m.–5 p.m. | ICON Products & Exhibit Hall |
| TBD | Health Academy Section Conference Day 2* |
| 8:30 a.m.–12:30 p.m. | ICON Emerging Leaders Program and Awards Ceremony |
| TBD | Champions for PRSSA*** |
| 1–2:45 p.m. | ICON Opening General Session |
| 3:15–4:15 p.m. | ICON Professional Development Workshops Set 1 |
| 4:15–5 p.m. | ICON Open Networking and Refreshments in the Products & Exhibit Hall** |
| 5–6 p.m. | ICON Professional Development Workshops Set 2 |
| 7–9 p.m. | ICON Opening Reception** |
Monday, Oct. 19 | |
| 7:30 a.m.–5 p.m. | ICON Registration |
| 7:30 a.m.–3 p.m. | ICON Products & Exhibit Hall |
| 7:30–8:30 a.m. | ICON Breakfast in the Products & Exhibit Hall** |
| 8:30-10 a.m. | ICON General Session |
| 10-10:30 a.m. | ICON Open Networking and Refreshments in the Products & Exhibit Hall |
| 10:45–11:45 a.m. | ICON Professional Development Workshops Set 3 |
| 12 p.m.–1 p.m. | ICON Professional Development Workshops Set 4 |
| 1–2:30 p.m. | ICON Networking Luncheon** |
| 1–2:15 p.m. | PRSSA Leadership Recognition Luncheon*** |
| 1:30–4p.m. | PRSSA Career Development Exhibition*** |
| 2:30–3 p.m. | ICON Open Networking and Refreshments with the Exhibitors** |
| 3–4 p.m. | ICON Professional Development Workshops Set 5 |
| 4:15–5:15 p.m. | ICON Professional Development Workshops Set 6 |
| 5:30–7 p.m. | ICON Diversity, Equity and Inclusion Celebration |
Tuesday, Oct. 20 | |
| 7:30–10 a.m. | ICON Registration |
| 7:30–10 a.m. | ICON Products & Exhibit Hall |
| 7:30 – 8:30 a.m. | ICON Breakfast in the Products & Exhibit Hall** |
| 8:30–9:30 a.m. | ICON Professional Development Workshops Set 7 |
| 9:45–10:45 a.m. | ICON Professional Development Workshops Set 8 |
| 11 a.m.–12:30 p.m. | ICON Closing General Session |
* Open to all. Additional registration fees apply.
** Open to Full Package PRSA ICON (Professional) Registrants Only.
***Open only to PRSSA Students and Student Advisers
Schedule is subject to change without notice. Check back frequently for the most up-to-date schedule.