PRSSA ICON 2026
Orlando, Fla.
Oct. 17-20
PRSSA ICON 2026
Orlando World Center Marriott
8701 World Center Drive
Orlando, FL 32821
ICON is the largest annual Conference for communications, marketing and public relations in the US. This event brings together hundreds of students and professionals from around the world for professional development and networking.
Attendees will get to hear from the leading industry experts, network with other students as well as practitioners currently working in the field and attend PRSA ICON general sessions in addition to an impressive lineup of speakers on the student-centered agenda.
PHOTOS FROM PREVIOUS EVENTS
Registration Info
Register by July 31 to save $100!
| Saver Rate Ends July 31 |
Early Rate Ends Sept. 16 |
Regular Rate After Sept 16 |
|
|---|---|---|---|
| PRSSA Student Member | $400 | $450 | $500 |
| PRSSA Faculty Adviser | $400 | $450 | $500 |
| Nonmember | $435 | $485 | $535 |
Hotel Info
Hotel Info
Orlando World Center Marriott
8701 World Center Drive
Orlando, FL 32821
Hotel reservations now open at special conference rates
Please note that the hotel room block deadline is September 15, 2026. Rooms must be booked on or before this date—or before they sell out. Availability is limited, so we encourage you to reserve your room soon to ensure you don’t miss out on the block.
Special Rates for Students!
$269 for a single/double room
$285 for a triple/quad room
Agenda
PRSSA ICON 2026 Agenda
Note: We are still adding sessions to the PRSSA-only programming on Saturday, as well as to the Emerging Professionals track. Please check back for updates!
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Schedule at a Glance
ICON Schedule at a Glance
Saturday, Oct. 17 | |
| 7 a.m.–7 p.m. | ICON Registration |
| Morning | Leadership Rally (For Incoming Leaders Only) |
| Afternoon | Leadership Assembly |
| TBD | Health & Life Sciences Section Conference Day 1 * |
| TBD | Educators Academy Conference (One day only) |
| TBD | PRSSA Awards Ceremony*** |
| TBD | PRSSA Keynote Session*** |
| TBD | PRSSA Opening Reception*** |
| Evening | College of Fellows Induction Ceremony Open to all. Additional registration fees apply. |
Sunday, Oct. 18 | |
| 8 a.m.–5 p.m. | ICON Registration |
| 8 a.m.–5 p.m. | ICON Products & Exhibit Hall |
| TBD | Health Academy Section Conference Day 2* |
| 8:30 a.m.–12:30 p.m. | ICON Emerging Leaders Program and Awards Ceremony |
| TBD | Champions for PRSSA*** |
| 1–2:45 p.m. | ICON Opening General Session |
| 3:15–4:15 p.m. | ICON Professional Development Workshops Set 1 |
| 4:15–5 p.m. | ICON Open Networking and Refreshments in the Products & Exhibit Hall** |
| 5–6 p.m. | ICON Professional Development Workshops Set 2 |
| 7–9 p.m. | ICON Opening Reception** |
Monday, Oct. 19 | |
| 7:30 a.m.–5 p.m. | ICON Registration |
| 7:30 a.m.–3 p.m. | ICON Products & Exhibit Hall |
| 7:30–8:30 a.m. | ICON Breakfast in the Products & Exhibit Hall** |
| 8:30-10 a.m. | ICON General Session |
| 10-10:30 a.m. | ICON Open Networking and Refreshments in the Products & Exhibit Hall |
| 10:45–11:45 a.m. | ICON Professional Development Workshops Set 3 |
| 12 p.m.–1 p.m. | ICON Professional Development Workshops Set 4 |
| 1–2:30 p.m. | ICON Networking Luncheon** |
| 1–2:15 p.m. | PRSSA Leadership Recognition Luncheon*** |
| 1:30–4p.m. | PRSSA Career Development Exhibition*** |
| 2:30–3 p.m. | ICON Open Networking and Refreshments with the Exhibitors** |
| 3–4 p.m. | ICON Professional Development Workshops Set 5 |
| 4:15–5:15 p.m. | ICON Professional Development Workshops Set 6 |
| 5:30–7 p.m. | ICON Diversity, Equity and Inclusion Celebration |
Tuesday, Oct. 20 | |
| 7:30–10 a.m. | ICON Registration |
| 7:30–10 a.m. | ICON Products & Exhibit Hall |
| 7:30 – 8:30 a.m. | ICON Breakfast in the Products & Exhibit Hall** |
| 8:30–9:30 a.m. | ICON Professional Development Workshops Set 7 |
| 9:45–10:45 a.m. | ICON Professional Development Workshops Set 8 |
| 11 a.m.–12:30 p.m. | ICON Closing General Session |
* Open to all. Additional registration fees apply.
** Open to Full Package PRSA ICON (Professional) Registrants Only.
***Open only to PRSSA Students and Student Advisers
Schedule is subject to change without notice. Check back frequently for the most up-to-date schedule.