Trusted Advisers: PR Agencies in a Global Pandemic
May. 12, 2020 02:00 p.m. – 03:00 p.m.
- Student Members
Tuesday, May 12, 2020, 2–3 p.m. EDT
Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.
Topics to be discussed include:
- Clients increasing their internal communications during this crisis, and how agencies can help guide them.
- Balancing employees’ needs when there are so many unknowns.
- Helping clients reevaluate their goals to learn from this experience and make them better in the future.
EVP, Corporate Communications
General Manager, Southern California
Grace T. Leong, MBA, APR
CEO & Partner
Michelle Olson, APR