Earning an APR and Then Some: The Value of Ongoing Learning

April 13, 2023 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)

Ever wonder if an APR is worth the effort? Your boss might not recognize those letters, but the value you bring to the table will strengthen your career and financial opportunities in the long run. 

In this PRSA Learning Webinar, Sandra Brodnicki, APR, Fellow PRSA, and Gigi Westerman, APR, Fellow PRSA, will walk through their mid-career decisions to earn Accreditation, and the slightly bumpy road to success. They’ll discuss the real-world implications, from defining the value for clients to the way it helped them create countless award-winning public relations campaigns. 

Brodnicki and Westerman also will discuss their roles as mentors to nearly a dozen APR candidates and offer tips and tricks for creating a powerful portfolio and conquering the dreaded Examination for Accreditation in Public Relations. 

By the end of this webinar, participants will: 

  • Learn the value of earning an APR, even for seasoned professionals who “know this stuff.” 
  • Gain strategies for success as they navigate the Accreditation journey. 
  • Understand the benefits of lifelong learning and how to sell that expertise to their boss and clients.


Accreditation Information

This webinar does not qualify for any renewal CEUs.




Accreditation Preparation & Maintenance, Live Online, Webinar