Future Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year
January 25, 2024 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)
The U.S. presidential election, landmark trials, the Summer Olympics, food shortages, record EV sales, loneliness, reproductive rights, decluttering surge, gray divorce, domestic migration, child labor, dechurching, Gulf Stream collapse, fragmenting social media, demand for older workers, record snow and heat, Worldcoin, IofT wearables …
What trends and events should you have on your radar screen for the coming year? Scanning the horizon for potential changes and events can help public relations and communications professionals better anticipate and plan their internal, external and leadership communications.
In this PRSA Learning Webinar, public relations pro and professional futurist Stephen Dupont, APR, Fellow PRSA, returns to give you his annual Future Watch webinar. He will wire you in about potential trends and events to watch for in the coming year. Applying a futurist mindset, Dupont will discuss how to scan for signals of change, how to prepare for game-changing events and how the action you take today matters in achieving the future you want tomorrow.
By the end of this webinar, participants will:
- Learn about trends and events that will inform the work of public relations professionals.
- Learn how to think like a futurist and how to scan for potential changes.
- Learn how to prepare for these changes and remain nimble in the coming months and years.