Crisis Communications Workshop

The ultimate challenge in a crisis is how PR professionals respond when the stakes are at their peak and the spotlight intensifies. This virtual workshop focuses on how to create strategic and authentic crisis response in today's fast-paced and challenging communication landscape.

• Participate in a global crisis simulation to stress test reaction time, messaging, and protocols.
• Discover how being authentic in message and action leads to better outcomes.
• Learn from the team of experts who navigated a local crisis turned national headline as PR crisis management partners for a prosecutor.

This workshop will be facilitated by Mike Gross, APR, president, AKCG – Public Relations Counselors.

• Chris Thomas, president, Intrepid
• Trevor Hale, CEO, Hale Global
• Brandon Chesnutt, partner, VP, Digital Strategy and Development, Identity
• Andrea Trapani, managing partner, Identity
• Lindsay Wyskowski, brand strategy director, Identity

Tuesday, June 11 – Learning from Past Crises
This session will include crisis management lessons from the Elizabeth Smart case. Discover how strategies from this historic event remain vital today, with practical tips on team organization, rapid response, and authentic messaging. 

Thursday, June 13 – Best Practices in Global Crisis Management 
Test your response time, messaging strategies, and crisis protocols in a hands-on exercise designed to prepare you for inevitable crises. 

Tuesday, June 18 – Navigating a National Tragedy
Learn how to architect a crisis management program when the pressure is on, the stakes are high, and the potential mistakes can be costly.