Crisis Communications Workshop

June 11, 13 and 18, 3–5 p.m. EDT

The ultimate challenge in a crisis is how PR professionals respond when the stakes are at their peak and the spotlight intensifies. This virtual workshop focuses on how to create strategic and authentic crisis response in today's fast-paced and challenging communication landscape.

Top 3 Reasons to Join:
  • Participate in a global crisis simulation to stress test reaction time, messaging, and protocols.
  • Discover how being authentic in message and action leads to better outcomes.
  • Learn from the team of experts who navigated a local crisis turned national headline as PR crisis management partners for a prosecutor.

This workshop will be facilitated by Mike Gross, APR, president, AKCG – Public Relations Counselors.

Speakers Include:
  • Chris Thomas, president, Intrepid
  • Trevor Hale, CEO, Hale Global
  • Brandon Chesnutt, partner, VP, Digital Strategy and Development, Identity
  • Andrea Trapani, managing partner, Identity
  • Lindsay Wyskowski, brand strategy director, Identity

Tuesday, June 11 – Learning from Past Crises
This session will include crisis management lessons from the Elizabeth Smart case. Discover how strategies from this historic event remain vital today, with practical tips on team organization, rapid response, and authentic messaging. 

Thursday, June 13 – Best Practices in Global Crisis Management 
Test your response time, messaging strategies, and crisis protocols in a hands-on exercise designed to prepare you for inevitable crises. 

Tuesday, June 18Navigating a National Tragedy
Learn how to architect a crisis management program when the pressure is on, the stakes are high, and the potential mistakes can be costly.


Accreditation Information

Participants with the APR credential earn 0.5 renewal CEUs for each completed session of this workshop, for a total of 1.5 CEUs.


PRSA members save $100 dollars when they register by May 14.



Course/Workshop, Crisis & Reputation, Live Online