Navigating Ethical PR in a Post-Truth World

In an era where the very foundation of truth is under siege, the landscape of public communication has never been more difficult to navigate. The proliferation of sophisticated mis- and disinformation campaigns, amplified by rapid advancements in AI, has blurred the lines between fact and fiction. This challenge is further compounded by a disconcerting normalization of deceit and narrative manipulation, even at the highest echelons of government and public life, fostering widespread cynicism and eroding institutional trust.

This makes our work as PR and communications professionals more challenging than ever before. It’s no longer just about managing reputations or crises; it’s about discerning what’s real, what’s manufactured and how to act with integrity when the lines are constantly blurred.

Equip yourself with the knowledge and tools needed to protect your clients, your organization and your own professional integrity in an increasingly complex and morally ambiguous world. Reaffirm your commitment to ethical communication and become a beacon of truth in the post-truth era.

Join us for this webinar where we will delve into the unique pressures facing PR pros today, exploring:

• The Anatomy of Deceit: Understanding how modern mis- and disinformation campaigns are constructed, disseminated and leveraged.
• The AI Factor: How artificial intelligence is making false narratives more sophisticated, scalable and difficult to detect.
• The Normalization of Dishonesty: Recognizing the societal implications of pervasive untruths and how to maintain your ethical compass amid the noise.
• Early Warning Systems: Developing a heightened sensitivity to the subtle signs of ethical compromise within organizations, client relationships and public narratives.
• Strategies for Intervention: Practical approaches and proactive steps PR professionals can take to challenge unethical practices, prevent harm and uphold truth and transparency.