Privacy-Led Communications in 2025 and Beyond: Best Practices in the AI Era

Our communications landscape is being shaped by evolving privacy laws, shifting consumer expectations, and emerging AI-driven tools. In this timely and insightful conversation presented by the PRSA Technology Section, we will engage two experts in a discussion about the key aspects of privacy trends as well as strategies every communicator needs to build trust, protect reputation and remain compliant.

Our featured speakers will be Tesary Lin, the Isabel Anderson Career Development Assistant Professor of Marketing at Boston University Questrom School of Business, and Kelly Miller, the managing director and leader in FTI Consulting’s cybersecurity and data privacy communications practice.

You will gain insights on:

• How evolving consumer attitudes toward privacy impact messaging and brand trust, as well as what drives consumer behavior and what backfires.
• Key developments in data privacy laws relevant to communicators and how regulatory thinking is evolving.
• Practical guidance for balancing personalized experiences with privacy compliance.
• Examples from organizations effectively integrating privacy-driven strategies into their communications.

Join us for an engaging expert conversation designed to equip you with valuable perspectives on navigating privacy in the AI-driven communications era.

Hosted by the Technology Section. Paid registration for non-Technology Section members includes the live webinar and video playback for one month.