Unlocking Better Measurement Using Your Team's Current Tools, Skills and Resources

Communications and marketing teams too often try to tackle measurement challenges through tools alone. In this session, we'll discuss the Data-Driven Communications Maturity Model that helps comms pros identify ways to unlock value from their current tools, skills and resources, then chart a path to great impact without necessarily having to buy more tech. Part of a smaller team? This session is also for you, as we share adoptable workflows and best practices of more "well off" teams. 

By the end of this course participants will be able to:

• Understand the key metrics your communications program should be measuring.
• Identify ways they can unlock value and meaningful measurement within your existing tools.
• Think about and implement communications programs in a more data-driven manner.

Hosted by the Corporate Communications Section. Paid registration for non-Corporate Communications Section members includes the live webinar and video playback for one month.