5 Things You Didn’t Know About ChatGPT That Can Supercharge Your RPIE Model
December 4, 2025 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)
PR pros already know the RPIE model is the gold standard for strategy. What you may not know is how ChatGPT’s hidden features can accelerate every stage — whether you're deep into research, aligning stakeholders, rolling out content, or measuring impact.
This PRSA Learning Webinar will show you five powerful ways to pair ChatGPT with the RPIE framework. You’ll see practical examples of how AI can become your research assistant, message tester, content generator, data storyteller and even a custom GPT trained in your brand voice. Walk away with ready-to-use ideas to save time, strengthen strategy and keep your seat at the decision-making table.
Please note: This webinar will highlight features available in the paid version of ChatGPT (Plus, Teams or Enterprise). A subscription is required to fully replicate the workflows demonstrated.
