Future Watch 2026: Changes and Trends You Should Have on Your Radar
January 14, 2026 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)
Scan the horizon. Look for signals of change. What do you see?
Political chaos?
AI upheavals?
Return of deadly diseases?
Super-charged 1,000-year storms?
Game-changing medical breakthroughs?
Media fragmentation?
When you think about the future, what keeps you up at night? What makes you optimistic for a better future? What disruptions can you anticipate for which you can better plan your internal, external or leadership communications?
In this PRSA Learning Webinar, public relations pro and professional futurist Stephen Dupont, APR, Fellow PRSA, editor of Compass, the member magazine for the Association of Professional Futurists (APF), returns to offer his annual Future Watch webinar. Applying a futurist mindset, Dupont will discuss potential signals of change, and offer practical steps that you, as a PR professional, should consider taking today to help your organization better navigate the future.
In this webinar, you will:
- Understand what foresight/future thinking is, and how PR pros can embrace a futures mindset.
- Learn about major trends and events that PR pros should be watching for over the next one to 10 years.
- Learn steps that PR pros should take in their communications planning to prepare for what’s next.
