Ghostwriting, Meet AI: Build a Custom GPT That Captures Your Exec’s Voice

January 27, 2026 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)

Great leaders have distinct voices, but for a busy comms team or team of one, it can be hard to keep up with demand while staying authentic. The PRSA Technology Section welcomes Allison Carter, editorial director at Ragan Communications / PR Daily, who will guide you step-by-step through building a GPT that writes in your executive’s voice. Following this webinar, you’ll have a tool ready to draft posts, speeches, internal memos or thought-leadership pieces, retaining tone, cadence and personality while giving your team speed and scale. This webinar is ideal for PR and communications pros looking to maintain brand voice under tight deadlines.

Hosted by the Technology Section. Paid registration for non-Technology Section members includes the live webinar and video playback for one month.


Presenters

Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.

Pricing

Technology Section members receive the following Section rate.

REGULAR RATE
PRSA MEMBER
$40.00
SECTION MEMBER
$0.00
NONMEMBER
$200.00

Categories:

Career: Early, Career: Mid-Level, Emerging Trends, Format: Live Online, Special Interests, Techniques & Tactics, Technology, Webinar