AI Prompting Strategies for PR Results
February 26, 2026 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)
Transform your communications process with hands-on, real-world prompting techniques.
In this fast-paced PRSA Learning Webinar, Rusty Wright teaches a proven framework for writing AI prompts that deliver accurate, on-brand results. You will learn how to choose the right model for the job, structure prompts with clarity and apply methods that reduce rewrites and speed up your workflow.
No prior technical background required.
What you will learn:
- Model selection essentials including when to use fast chat models versus deeper reasoning models.
- A six-part prompt framework: task, context, exemplar, persona, format and tone.
- Prompt types and when to use them: zero shot, few shot and chain of thought.
- Editing techniques that improve output quality and reduce hallucinations.
- How to attach and reference files for higher accuracy and document comparisons.
- Safe use guidelines including privacy settings, data sharing controls and company policy alignment.
- Using established business frameworks and literature in prompts for better plans and deliverables.
You will leave with:
- A repeatable prompt tool kit you can apply the same day.
- Ready-to-use templates for briefs, releases, crisis holding statements and comparisons.
- A simple checklist for privacy and governance settings across common AI tools.
