You’re Invited: Inside the Academy Awards: PR Strategies Behind This Year’s Winners

The Oscars may be over, but the real postgame for communicators is just beginning. Join PRSA’s Entertainment & Sports Section for a virtual deep dive into this year’s Academy Awards campaigns and what they can teach all of us about strategy, storytelling, and influence.

Our panel will unpack how this season’s winning and nominated films built momentum through media outreach, festivals, and events—and how those campaigns broke through with press, voters and audiences in a crowded, high-stakes landscape. Whether you work in entertainment or another sector, you’ll walk away with practical takeaways you can apply to your own clients and brands.

Hosted by the Entertainment and Sports Section and available to all PRSSA student members. Paid registration for non-Entertainment and Sports Section members includes the live webinar and video playback for one month.

Moderator

• Rick Markovitz, president, Weissman Markovitz Communications

Featured panelists:

• Debra Birnbaum, editor, Gold Derby
• Ray Costa, president, Costa Communications
• Joshua Jason, founder, Joshua Jason Public Relations | JJPR
• Christine La Monte, producer, Oscar-nominated song from VIVA VERDI!

Participants will learn:

• How this year’s winning campaigns differentiated themselves at festivals, in the press, and on the circuit.
• What tactics and timing helped films break out with voters and key influencers.
• How to adapt awards-style campaigning principles to non-entertainment clients and causes.