Countering AI Fatigue as Communicators

A new challenge has emerged for the modern communicator: “AI Fatigue.” Artificial intelligence offers undeniable efficiency, but at the same time, our audiences are increasingly wary of synthetic creative content otherwise known as “AI slop.” Organizations that lean too hard into AI creative can expect criticism and even erosion of trust from the audiences upon which they depend. How do we stay ahead of AI fatigue without stepping back from the tools that have become central to our daily practice?

In this candid, expert-led conversation, the PRSA Technology Section brings together two leading voices at the intersection of creativity and communications strategy: Rakia Reynolds, partner at Actum and former founder/executive officer of Skai Blue Media, and Jesse Eisenberg, CEO of StreetTalk and former chief growth officer of Tinuiti.

Attendees will learn: 

• Why consumer backlash against AI creative is growing, and the behaviors driving it.
• How to preserve authenticity while embracing AI as a communications tool.
• What culturally attuned storytelling looks like in practice, and why it matters now more than ever.
• Real examples of brands finding the right balance.
• Strategies for scaling creative output without losing human connection that converts audiences into advocates

Whether you’re a senior strategist or an early career communicator, you’ll walk away with a better understanding of what’s resonating with today’s audiences and practical advice for building lasting trust. 

Hosted by the Technology Section. Paid registration for non-Technology Section members includes the live webinar and video playback for one month.