Tying Communications Outputs to Business Outcomes
April 14, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)
Join Rob Stillwell and analytics expert Azhar Unwala as they share how PG&E built a PR analytics model that connects communications data directly to business KPIs like customer satisfaction and news recall.
Through more than two years of research, the model has revealed how media quality, message pull-through and regional spokesperson strategies drive measurable business impact, transforming PG&E’s communications team from a support function into a strategic partner in decision-making.
This PRSA Learning Webinar will blend presentation and Q&A to help you explore how to apply similar data-driven approaches within your own organization.
During this webinar you’ll:
- Learn how to link communications outcomes to business KPIs.
- Discover how data and research can guide PR strategy.
- Understand how analytics elevate communications’ role with senior leadership.
