What AI Is Saying About Your Brand and Why PR Needs to Know First
May 20, 2026 2:00 p.m. – 2:30 p.m. (Eastern Daylight Time)
AI is becoming a new front door to brand perception. Before a stakeholder reads an article, visits your website or sees a social post, they may already be forming an opinion based on what ChatGPT, Gemini, Perplexity and other AI assistants say about your organization. The problem is most communications teams still have little visibility into those answers, the sources behind them or the risks they may be introducing.
In this live PRSA Demo Day, Meltwater will show how GenAI Lens helps PR and communications leaders monitor how major AI models portray their brand, competitors and industry. You’ll see how to spot inaccurate or misleading narratives early, understand which sources are shaping AI-generated responses and identify where your team has an opportunity to strengthen visibility and credibility.
If AI is shaping perception before your team ever enters the conversation, you need to be the first to know what it’s saying.
Speaker: Tiger Ashtiani, account executive, Meltwater