5 Ways To Think Outside the Pyramid
June 11, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)
Master a structure that’s been proven in the lab to outperform the traditional news format. Grab readers’ attention, pull them through the piece and leave a lasting impression. You’ll learn how to:
- Increase reading with livelier, more interesting content.
- Use proven-in-the-lab best practices versus habitual, that’s-the-way-we’ve-always-done-it approaches.
- Write leads that readers want to read — and that journalists want to cover.
