Expanding Your PR Playbook: Lessons From the World of Sports
July 15, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)
This webinar will offer a behind-the-scenes look at standout communication moments from the world of athletics, shared directly by the practitioners who lived them. Hear from talented sports communicators across all levels of play as they walk through real case studies — from Name, Image and Likeness (NIL) breakthroughs to transformative fan-driven stories — and then zoom out from the arena to reveal the broader insights communicators can apply in any industry. Walk away with practical strategies, fresh insights and new plays to add to your own public relations playbook.
Attendees will learn:
- How the world of athletics is evolving, and what that means for every other industry.
- How to identify, frame and amplify stories to strengthen audience engagement and media impact.
- How to authentically draw on audience stories to connect them to your brand.
