Lead on LinkedIn: A Bootcamp for Health Communicators

LinkedIn has become the platform for professionals to connect with colleagues, share ideas and strengthen their personal and organizational brands. For health communicators, it offers an unparalleled opportunity to reach the right audiences—whether you’re advancing public health campaigns, influencing policy conversations, or building trust in science.

In this interactive session, Anthony Shop, co-founder and chief strategy officer at Social Driver and chairman of the National Digital Roundtable, will share practical insights and real-world examples to help you use LinkedIn more effectively. Together, we’ll explore how to make the most of your presence on the platform, including:

• How to optimize your LinkedIn profile to get noticed by reporters, partners and peers.
• When to post from your company page vs. your personal profile and how to balance both.
• The difference between a LinkedIn Post and a LinkedIn Article and when to use each.
• How the LinkedIn algorithm influences visibility and whether hashtags matter anymore.
• Examples of thought leaders and organizations who are leading the way on LinkedIn.
  

Whether you’re new to LinkedIn or looking to take your presence to the next level, you’ll walk away with actionable tips to strengthen your digital voice and amplify your impact.

Hosted by the Health and Life Sciences Section and made available to all PRSA members. Paid registration for non-Health and Life Sciences Section members includes the live webinar and video playback for one month.