Bend, Don't Break: How Adaptability Is Redefining the Future of Tech PR
August 25, 2026 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)
The technology industry runs on chaos, and right now, public relations is being reshaped by AI, shifting media dynamics and rising expectations for speed, relevance and trust. But the greatest risk facing communications professionals isn't the technology itself. It's rigidity.
In this session, Matt West will explore why adaptability, not expertise alone, is becoming the most critical capability for those in tech PR. Drawing from real-world experience and his book Bend, Don't Break, Matt will share relevant case studies, unpack the most common reasons we resist change and offer a practical framework for building greater adaptability on the job and in life.
This webinar will be moderated by Eva Keiser, APR, Fellow PRSA, principal, Plural I.
Attendees can take advantage of an exclusive 25% discount on the featured book by our speaker. Be sure to use the link below to access this limited-time offer: https://shop.ingramspark.com/b/084?params=Me37BZLJ5qB8QCLRVp2fjPGdRyUGQ3Fy5FnTHpfFxAE
Hosted by the Technology Section. Paid registration for non-Technology Section members includes the live webinar and video playback for one month.Presenters
Accreditation Information
Participants with the APR credential earn 0.5 CEUs for a webinar.Pricing
Technology Section members receive the Section rate below.
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