PRSA IPA Business-Building Webinar Series: Aug. 2026

Public relations has officially shifted into an "agentic environment," where autonomous AI systems are doing more than just assisting—they are reasoning, planning and executing tasks on our behalf. While these agents offer unprecedented efficiency for independent practitioners, they also introduce complex ethical risks, from opaque decision-making to the potential for automated misinformation.

In this session, Mark McClennan, APR, Fellow PRSA, will walk us through the critical new standards for maintaining ethical integrity in an agentic PR environment. He will move beyond the hype to provide practical, "human-in-the-loop" governance strategies Independent Practitioners can use. Learn how to maintain your professional integrity, ensure radical transparency and uphold the PRSA Code of Ethics while harnessing the power of AI agents in your practice.

Hosted by IPA program chair and successful indie Wendy Kurtz, APR, CPRC, Fellow PRSA, this highly rated, monthly webinar series is designed specifically for independent professionals.  It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.

Hosted by the Independent Practitioners Alliance. Paid registration for non-IPA Section members includes the live webinar and video playback for one month.