Pathways to Professional Excellence: Graduate Education, Accreditation or Both in Public Relations

As the public relations field continues to evolve — accelerated by technology, ethics challenges and strategic leadership demand — PR professionals face multiple pathways to advance their careers. Graduate education offers deep theoretical grounding, research expertise and specialized knowledge. The Accreditation in Public Relations (APR), meanwhile, provides a practitioner-centered credential that validates strategic competency, ethics and experience. This panel brings together educators, Accredited professionals and industry leaders to explore the advantages, limitations and synergies of graduate study and Accreditation.

By participating in this webinar, attendees will:

• Gain insight into the value each pathway brings.
• Learn how they complement one another.
• Walk away with strategies for advising students and practitioners at all career stages.

Moderated by Dr. Mimi Perreault.

Panelists:

• Felicia Blow, Ph.D., APR
• Courtney Fogle, APR
• Brooke W. McKeever, Ph.D.
• Hongmei Shen, Ph.D., APR

Hosted by the Educators Academy Section and available to all PRSA members. Paid registration for non-Educators Academy Section members includes the live webinar and video playback for one month.