Pause to Accelerate: Becoming a Smart, Strategic AI-enabled Comms Team

At this point in 'The Great AI Race,' it can seem like every other Comms team has it all figured out. New tools keep launching, vibe coding and agents are everywhere and it's easy to feel like you're already falling behind.

The truth is, sometimes moving fast and breaking things isn't the smartest approach to implementing powerful technologies. In the rush to keep up, Comms teams may be doing themselves and their organizations a disservice. Long-term success requires a strategic and deliberate approach:

• Understanding the available tools – and what will work best for your specific needs
• Aligning with broader business transformation goals and priorities
• Ensuring that you've got smart guardrails and governance in place
• Making sure everyone on the team is consistent in their use
• Figuring out what human Comms pros do best – and what we should entrust to AI
• Preparing for new technologies, ongoing disruption and escalating expectations

Join this webinar to gain practical insights and actionable takeaways, including:

• Common pitfalls in AI adoption – and how to avoid them
• What to watch out for when evaluating different tools
• Key questions to ask leaders and stakeholders to ensure alignment
• Critical skills and ways of working for long-term success
• How to approach balancing quick wins and ambitious goals

Whether you just got Copilot, have been experimenting with different platforms and tools, have a growing prompt library or are just feeling generally overwhelmed, this workshop will help you make smarter decisions about AI and its role in your team. 

Hosted by the Employee Communications Section and made available to all PRSA members. Paid registration for non-Employee Communications Section members includes the live webinar and video playback for one month.