Connect on Tour - Dallas/Fort Worth 2026
Nov. 13, 2026, 9 a.m. – 3:30 p.m. CST
Every day, communicators are tasked with reaching employees who may never sit at a desk, open an email or log onto an intranet.
Whether they're working on an airport ramp, manufacturing floor, hospital unit, retail location or in the field, frontline employees are essential to organizational success—and often the hardest audience to reach.
Board with the PRSA Employee Communications Section for a one-day professional development experience designed to help communication leaders develop stronger employee engagement.
During this immersive event, you'll hear from communication professionals who are successfully navigating the challenges of reaching mobile and distributed workforces through innovative channel strategies, audience targeting, manager communications and digital workplace solutions.
Your Itinerary Includes:
- Keynote presentation from the DFW Airport Internal Communications Team
- Real-world case studies from Dallas-Fort Worth communication leaders
- Strategies for reaching employees across multiple locations and work environments
- Best practices for audience segmentation and channel selection
- Networking with fellow communicators and industry peers
- Actionable information you can implement immediately
No matter where your employees work, every message deserves a clear route to its destination.
Join us at DFW Airport and discover how to keep your workforce connected from takeoff to touchdown.
Location
Dallas Fort Worth International Airport
2400 Aviation Drive
Dallas, TX 75261
Schedule at a Glance
* Subject to change
| 9–9:15 a.m. | Welcome |
| 9:15–10:15 a.m. | Keynote Preparing for Takeoff: Building a Connected Employee Experience Linda Webb-Manon Senior Communications Manager Dallas Fort Worth International Airport What does it really take to connect a workforce that spans terminals, shifts, locations and roles? Linda Webb-Manon, Dallas Fort Worth International Airport senior communications manager, shares the journey of implementing an employee experience platform to create a more connected, accessible and engaging digital workplace. Attendees will explore the strategic considerations behind a successful implementation spanning stakeholder alignment and defining governance to understanding employee needs, driving adoption and sustaining the experience over time. The session will offer practical lessons for communicators considering—or already navigating—the transition to a more connected employee experience. Linda Webb-Manon is an accomplished communications executive with extensive experience leading corporate, external and stakeholder communications for major organizations, including Dallas Fort Worth International Airport (DFW), Dallas Area Rapid Transit (DART) and the Cornerstone Credit Union League. Known for building impactful communications programs, she has led media relations, brand strategy and community engagement initiatives, including the creation of the nationally recognized Hispanic outreach program, Juntos Avanzamos. Linda holds a bachelor’s degree in Journalism from Texas Woman’s University. |
| 10:15–10:30 a.m. | Break |
| 10:30–11:30 a.m. | Presentation |
| 11:30 a.m.–Noon | Panel Presentation |
| Noon–1:15 | Networking Lunch |
| 1:15–2:15 p.m. | Beyond the Broadcast Tim Orendain, APR Director, Internal Communications First Command Financial Services How do you build trust and engagement when employees work across different locations, roles and channels? In this fireside chat, Tim Orendain, APR, shares lessons from connecting frontline, dispersed and unionized workforces—and explores how communicators can move beyond delivering messages to becoming strategic partners who build trust and drive engagement. Tim Orendain, APR, is a strategic communications leader with experience spanning global communications, internal communications and communications leadership. He currently serves as the director of Internal Communications for First Command Financial Services. Previous positions include Head of Global Content and Culture for Dropbox and senior manager of Internal Communications for Bell Flight. Tim is also a U.S. Marine Corps veteran, and he holds a master’s degree in business from the University of Southern California and his Accreditation in Public Relations. |
| 2:15–2:30 p.m. | Break |
| 2:30–3:15 p.m. | Roundtable Discussion Bring your ideas, challenges and questions to the table. In these interactive roundtable discussions, participants will join small-group conversations with fellow communicators to share experiences, exchange practical ideas and explore common internal communications challenges. |
| 3:15–3:30 p.m. | Wrap-Up |
Accreditation Information
Participants with the APR credential earn 1.0 CEU for this event. Learn more about Accreditation.
Pricing
Employee Communication Section members receive the Section pricing listed below.
| REGULAR RATE | ||
| SECTION MEMBER |
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| PRSA MEMBER |
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| NONMEMBER |
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Categories:
Career: Early, Career: Mid-Level, Career: Senior-Level, Conference, Course/Workshop, Employee Communications, Format: In-Person, Section Conferences/Events, Special Interests