Connect on Tour - Dallas/Fort Worth 2026

Nov. 13, 2026, 9 a.m. – 3:30 p.m. CST

Every day, communicators are tasked with reaching employees who may never sit at a desk, open an email or log onto an intranet.

Whether they're working on an airport ramp, manufacturing floor, hospital unit, retail location or in the field, frontline employees are essential to organizational success—and often the hardest audience to reach.

Board with the PRSA Employee Communications Section for a one-day professional development experience designed to help communication leaders develop stronger employee engagement.

During this immersive event, you'll hear from communication professionals who are successfully navigating the challenges of reaching mobile and distributed workforces through innovative channel strategies, audience targeting, manager communications and digital workplace solutions.

Your Itinerary Includes:

Keynote presentation from the DFW Airport Internal Communications Team
Real-world case studies from Dallas-Fort Worth communication leaders
Strategies for reaching employees across multiple locations and work environments
Best practices for audience segmentation and channel selection
Networking with fellow communicators and industry peers
Actionable information you can implement immediately

No matter where your employees work, every message deserves a clear route to its destination.

Join us at DFW Airport and discover how to keep your workforce connected from takeoff to touchdown.

Location

Dallas Fort Worth International Airport
2400 Aviation Drive
Dallas, TX 75261

Schedule at a Glance

* Subject to change

9–9:15 a.m.	Welcome
9:15–10:15 a.m.	Keynote Preparing for Takeoff: Building a Connected Employee Experience Linda Webb-Manon Senior Communications Manager Dallas Fort Worth International Airport What does it really take to connect a workforce that spans terminals, shifts, locations and roles? Linda Webb-Manon, Dallas Fort Worth International Airport senior communications manager, shares the journey of implementing an employee experience platform to create a more connected, accessible and engaging digital workplace. Attendees will explore the strategic considerations behind a successful implementation spanning stakeholder alignment and defining governance to understanding employee needs, driving adoption and sustaining the experience over time. The session will offer practical lessons for communicators considering—or already navigating—the transition to a more connected employee experience. Linda Webb-Manon is an accomplished communications executive with extensive experience leading corporate, external and stakeholder communications for major organizations, including Dallas Fort Worth International Airport (DFW), Dallas Area Rapid Transit (DART) and the Cornerstone Credit Union League. Known for building impactful communications programs, she has led media relations, brand strategy and community engagement initiatives, including the creation of the nationally recognized Hispanic outreach program, Juntos Avanzamos. Linda holds a bachelor’s degree in Journalism from Texas Woman’s University.
10:15–10:30 a.m.	Break
10:30–11:30 a.m.	Presentation
11:30 a.m.–Noon	Panel Presentation: The Professional Connection: Navigating PRSA and Your Career Malinda Mason Miller, President-Elect, PRSA Dallas Principal, EmCubed, Inc. Reggie Johnson Immediate Past President PRSA Greater Fort Worth Your professional network can be one of your most valuable communication channels. Join Dallas PRSA President Elect Malinda Mason Miller and Greater Fort Worth PRSA Immediate Past President Reggie Johnson, APR, for a conversation about how the two chapters connect and collaborate, the value of getting involved with PRSA, and how professional development, including earning the APR, can help communicators expand their skills, credibility and career opportunities. *Malinda Mason Miller*, President-Elect, PRSA Dallas, Principal, EmCubed, Inc. Malinda Mason Miller is a public relations consultant with 20+ years of experience translating complex health issues into clear, credible messages that drive awareness and action. With a foundation in prime-time news at NBC DFW and hospital media relations, she has led public relations campaigns, executive thought leadership and patient/clinician advocacy and education for organizations including: - American Heart Association/American Stroke Association National Center - American Cancer Society, - Texas Health Resources, - UT Southwestern, - Cook Children’s, - Carter BloodCare, - American College of Foot and Ankle Surgeons. Malinda is a fluent Spanish-speaker, reader and writer, and a dyed-in-the-wool TCU Horned Frog who hails from El Paso, Texas. *Reggie Johnson*, Immediate Past President, PRSA Greater Fort Worth. Reggie currently serves as Communications Director for Student Affairs at UNT Health Fort Worth, a premier public academic health science center. He has served most of his career in the nonprofit, education and healthcare sectors. As an APR-certified communication strategist and Professional Certified Marketer, Reggie has been involved in strategic communication leadership for most of the past two decades, serving as the senior advisor for communications, marketing, and digital media for various teams, clients, executives, and organizations. Reggie has been a leader in the Public Relations Society of America, including officer positions like vice president for programs and president-elect for the Greater Fort Worth Chapter before leading the chapter as president in 2025 when the chapter won the Southwest District Chapter of the Year award. He currently serves as chair-elect for the PRSA Southwest District. Reggie presents on topics such as digital media, AI and search visibility and PR and AI ethics, in addition to co-hosting a weekly international chat on LinkedIn about AI, Innovation and Ethics in Marketing. There’s nothing Reggie enjoys more than helping colleagues and sharing what he’s learned. Reggie lives in Burleson, Texas, with his wife and two kids who always manage to keep his brain overloaded. Reggie is known for his positive attitude, dedication to ongoing learning, and reluctance to omit the Oxford comma.
Noon–1:15	Networking Lunch
1:15–2:15 p.m.	Beyond the Broadcast Tim Orendain, APR Director, Internal Communications First Command Financial Services How do you build trust and engagement when employees work across different locations, roles and channels? In this fireside chat, Tim Orendain, APR, shares lessons from connecting frontline, dispersed and unionized workforces—and explores how communicators can move beyond delivering messages to becoming strategic partners who build trust and drive engagement. *Tim Orendain, APR*, is a strategic communications leader with experience spanning global communications, internal communications and communications leadership. He currently serves as the director of Internal Communications for First Command Financial Services. Previous positions include Head of Global Content and Culture for Dropbox and senior manager of Internal Communications for Bell Flight. Tim is also a U.S. Marine Corps veteran, and he holds a master’s degree in business from the University of Southern California and his Accreditation in Public Relations.
2:15–2:30 p.m.	Break
2:30–3:15 p.m.	Roundtable Discussion Bring your ideas, challenges and questions to the table. In these interactive roundtable discussions, participants will join small-group conversations with fellow communicators to share experiences, exchange practical ideas and explore common internal communications challenges.
3:15–3:30 p.m.	Wrap-Up

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Accreditation Information

Participants with the APR credential earn 1.0 CEU for this event. Learn more about Accreditation.

Pricing

Employee Communication Section members receive the Section pricing listed below.

	REGULAR RATE
SECTION MEMBER	$150.00
PRSA MEMBER	$200.00
NONMEMBER	$250.00

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Pay by check

Categories:

Career: Early, Career: Mid-Level, Career: Senior-Level, Conference, Course/Workshop, Employee Communications, Format: In-Person, Section Conferences/Events, Special Interests