The Hidden Who With Christopher Graves

Join the PRSA College of Fellows for an intriguing Fellows Forum featuring Christopher Graves, renowned behavioral science innovator, former global CEO of Ogilvy Public Relations and founder of The Resonance Code LLC.

In his presentation, “The Hidden Who: Revealing the Sensemaking Genome™ for More Effective Engagement,” Graves will explore groundbreaking behavioral science research that reveals the invisible drivers behind people's beliefs, preferences and decisions — and how communicators can use these insights to create messages that truly resonate. Drawing on a decade of research recognized with seven international awards, Graves will also examine the darker implications of artificial intelligence, including how these same insights can be weaponized to exploit individual vulnerabilities.

A former Wall Street Journal executive, founder of the Ogilvy Center for Behavioral Science and frequent Harvard Business Review contributor, Graves brings a fascinating perspective to the intersection of communications, human behavior and emerging technology.

Are you communicating with your audience — or simply communicating at them? Discover what behavioral science can teach us about breaking through barriers, building trust and creating meaningful connections.

The 2026 JJ&W Behavioral Science Prize Lecture is funded by the PRSA Foundation through a gift from Jackson Jackson & Wagner.

Hosted by the PRSA College of Fellows and made available to all Accredited members.